Crowe PR Welcomes Fierce & Kind to its Robust Consumer Goods Portfolio

by | Jun 25, 2024

Award-Winning Integrated PR Agency Partners with Impact-Driven, Southern California Spirits Brand  

SAN DIEGO – JUNE 25, 2024Crowe PR, a national integrated public relations agency announced today its partnership with Fierce & Kind, a San Diego-based impact-driven spirits brand. The California-based award-winning companies are collaborating to amplify Fierce & Kind’s awareness regionally and across North America through media relations, social media marketing and other strategic integrated PR initiatives.   

Fierce & Kind co-founders, Cyndi Smith and Basem Harb

Fierce & Kind co-founders, Cyndi Smith and Basem Harb

Founded in 2020, Fierce & Kind is a minority-owned and woman-led spirits company with a rapidly growing presence in bottle shops, national retail chains and bars and restaurants across California. The brand’s award-winning product portfolio includes an 86 proof Straight Bourbon Whiskey, a six-times distilled American Vodka and a recently launched Single Barrel Cask Strength Bourbon. When ideating Fierce & Kind, co-founders Basem Harb and Cyndi Smith were inspired by successful social enterprises, like Ben & Jerry’s and Patagonia, and a lifetime love of whiskey to bring spirits to the market focused on doing good.   

In line with its inspiration, Fierce & Kind leads with purpose and a commitment to combatting social and economic inequities. The socially engaged brand supports underserved entrepreneur communities through its foundation, The Fierce & Kind Equity Foundation. Fierce & Kind proudly donates 25% of its profits to the foundation, fueling educational and economic opportunities in historically excluded communities. Crowe PR will amplify Fierce & Kind’s impact through its deep local, regional and national media network, influencer relations and social media industry expertise. 

“As a budding brand, finding the right partners is crucial to Fierce & Kind’s success and longevity. The Crowe team is a valuable partner which truly understands our mission, energizes our team and helps tell our story behind Fierce & Kind,” said Basem Harb, founder and CEO of Fierce & Kind. “We’re certain our work with Crowe PR will allow Fierce & Kind to reach new audiences and increase awareness around the impact we strive to make. We can’t wait for what’s ahead!” 

Anna Crowe

Anna Crowe

Crowe PR is executing a targeted integrated PR campaign to promote Fierce & Kind’s product portfolio, articulate the brand’s mission and share its compelling founding story. The integrated PR agency also spearheads the spirits brand’s messaging refinement, content creation and social media management across Instagram, Facebook and Pinterest.  

“We knew we had something special to talk about the minute we connected with Cindy and Basem, heard their passion and tested the product,” said Anna Crowe, CEO of Crowe PR. “As a purpose-driven company, we, too, understand what it takes to build a brand tied to impact and we’re honored to share their story and help take this incredible brand to new heights.” 

Fierce & Kind is the latest addition to Crowe PR’s extensive spirits and RTD beverage roster including Skrewball Whiskey, Rabbit Hole Whiskey, Mary Dowling Whiskey, Mash & Mallow Whiskey, Suntide and more. 

About Crowe PR  

Crowe PR is an integrated public relations agency specializing in mid to large-sized consumer goods, hospitality, healthcare and technology brands, with a focus on health and wellness, outdoor and sustainable brands. Headquartered in San Diego with a second location in New York City and staff around the country, Crowe PR focuses on reputation management and delivering results that generate strong ROI for its clients. Services include media relations, thought leadership, crisis communications, social media management, influencer marketing and content creation. Crowe PR has won five PRSA Bernays awards, receiving recognition for marketing, media relations, consumer products, executive communications, and Public Relations Team of the Year and was named to Inc. Magazine’s esteemed Inc. 5000 list of the fastest-growing, privately-owned companies in America in 2022 and 2023. For more information visit www.crowepr.com.  

About Fierce & Kind 

Fierce & Kind Spirits is a double platinum, award-winning spirits brand based in Southern California. Minority- and woman-founded and led, Fierce & Kind is driven by the overall mission to create uncommonly good spirits, while delivering a positive impact to underrepresented entrepreneur communities through ongoing 25% profit donations to The Fierce & Kind Equity Foundation. Fierce & Kind’s products can be found in bottle shops, national retailers and bars and restaurants across California and can be ordered at its online store. For more information about Fierce & Kind’s products and mission, visit https://fiercenkind.com/ and follow along on social media @fierce.kind.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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