fbpx

Dinner Party Promotes Christina Hsu to VP, Strategy and Planning

by | Mar 8, 2019

New York-based creative agency Dinner Party has announced that it has promoted Christina Hsuto the role of VP, Strategy and Planning from Director, Strategy and Planning. In this new position, Hsu will continue to merge creative vision with strategic reality across the agency’s impressive roster of clients including Michelob ULTRA, Diageo and Comedy Wire. As VP, she will also continue to drive revenue for the agency and produce actionable insights across current and new business initiatives.

With over a decade of industry experience behind her, Hsu joined Dinner Party in June 2017 and has since become a fundamental part of its core veteran team. Previously, she served as Director of Marketing at Flex-Pharma. There, Hsu helped launch a new-to-market endurance sports drink, HOTSHOT.

Prior to that, Hsu spent eight years at Diageo managing and leading strategy for a number of major spirit brands including Baileys, Ciroc and Bushmills. While there, she led several transformative initiatives including the Bushmills “Since Way Back” campaign and the launch of Baileys Salted Caramel and Ciroc Apple.

“I’m excited to continue working with the talented team of creators and innovators that make up Dinner Party,” said Hsu. “I’ve always been passionate about brand building, and I look forward to continuing to grow along with the agency and our clients.”

“We’re fortunate to have Christina,” said Jeff Tammes, Founder and CEO at Dinner Party.  “Her ability to think big while keeping us strategically grounded is invaluable to our team and clients.”

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

5 ways you can use AI to improve lead generation

5 ways you can use AI to improve lead generation

In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do...

Traits to look for when selecting the right BPO service provider

Traits to look for when selecting the right BPO service provider

When discussing business process outsourcing (BPO), not all service providers were created equal. So, how does one know which provider is the best option for your company? Here are some key traits to look for when selecting a BPO provider. What is Business Process...