DTCX picks The PHA Group’s brains for nootropic bar product launch

by | Aug 4, 2022

DTCX, a producer of premium quality nutritional supplements, has appointed leading PR agency The PHA Group for their latest product launch. Nu:tropic® is a user-friendly brain food made with plant-based, sustainable ingredients designed to boost daily brainpower.

The Warwickshire based business has engaged The PHA Group for a creative launch campaign. With an ongoing press office brief that spans product placement, influencer engagement, feature placement and business profiling.

Nu:tropic® bars will launch this summer. Delivering a daily dose of natural nootropic ingredients and key brain nutrients to support mental energy, focus, memory and speed of thought.

The launch comes at a time when studies show that nutrition in our diet is at all-time low. With most people deficient in at least one essential brain nutrient most of the time.

Nutropic® bars are available in four natural flavours. Made with premium Norwegian black oats packed with essential brain nutrients – omega-3, phosphatidylserine and choline. Plus vitamins, minerals and gut-healthy prebiotic fibre.

Nu:tropic® becomes the third product launch from parent company DTCX, following the release of Mind Lab Pro® in 2015 and Performance Lab® in 2018.

Commenting on the appointment, the founder of DTCX Dave Wright explains:

“I believe brain health and performance is absolutely the most important aspect of human nutrition. With Nu:tropic®, we have a product that is giving consumers the essential brain nutrients they need to unlock their full potential.

“We are very much looking forward to working with The PHA Group to help scale up and introduce the benefits of advanced nutrition technology to the world.”

Suzanne Haysler, Head of Consumer & Lifestyle at The PHA Group, added:

“We are seeing the conversation around cognition nutrition gathering pace. Despite this, there remains a lack of understanding from consumers on the link between diet and brain health.

“We are very excited to work together with the team behind Nu:tropic® to help raise awareness of the importance of feeding your brain with essential nutrients.”

For further information please contact The PHA Group:


Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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