FitXR Appoints Thinkingbox as Creative Agency of Record, Announcement Marks Launch of FitXR Rebrand and Strategic Creative Partnership

by | May 10, 2022

Global creative collective Thinkingbox has announced that it has been named creative agency of record for FitXR. The team at Thinkingbox will handle visual and conceptual rebranding, digital strategy, website development and design, content, and experiential marketing for the brand. Sister company AntiSocial Solutions will work alongside Thinkingbox as their social partner.

An immersive virtual fitness experience, FitXR stands at the confluence of the fitness and VR technology industries. Founded in 2016, FitXR is an inclusive company that serves everyone by catering to all, including those who are brand new to fitness. The company appeals to a wider range of people than just those who are already fitness-forward by making exercise feel like play, tapping into the flow-state one tends to achieve when playing group sports. Enjoying one’s workout is the key to forming more consistent habits. This is inherent when engaging with FitXR, and a true benefit of the VR fitness module. The company sought an agency partner that matched their ambition, understood their immersive brand, and was capable of playing a major role in furthering the company’s position in the VR fitness movement.

“We are thrilled to support FitXR as a strategic and creative partner across their entire brand. A true collaborative pairing that encourages us to push them into new creative territories. Our team is incredibly inspired by their vision within the fitness and VR space and we see this as a dream opportunity to grow with a company as we continue to build their brand,” said Sarah Scott, Managing Director at Thinkingbox.

“We’re excited to collaborate with Thinkingbox to further solidify FitXR as the leading player in VR fitness,” said Sam Cole, CEO, and Co-Founder of FitXR. “We know that Thinkingbox is the right agency to help FitXR establish a clear brand identity and help broaden the already significant impact FitXR is having serving all customers across the activity spectrum.”

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