Clarity, the global marketing communications agency, today announced it has been named the agency of record for Flair Impact.
Flair Impact is a data-driven technology company on a mission to create a world where all ethnicities can thrive. Its technology helps organisations measure and build inclusive cultures, providing leaders with the tools and metrics to understand and progress racial equity across organisations, including racist behaviours, inclusion barriers, racial awareness and racial diversity.
Clarity is working with Flair Impact to raise the organisation’s profile amongst C-level, HR and DE&I audiences, while driving credibility of Flair’s founders and leadership team through strategic communications.
Co-founded by cousins Nii Cleland and Darrell Coker in 2017, the company began as Flair Football, a mobile app providing young footballers with metrics on their performance, before pivoting to become Flair Impact in 2020. Since then it has grown rapidly, working with an expanding customer base including The Premier League, EY, BT and Network Rail.
“Clarity’s passion, understanding and ability to execute shone through during our agency search,” said Jessica Allen, Head of Growth Marketing at Flair Impact. “Importantly, Clarity’s own culture and ethos aligns closely with ours, which was so important to us in an agency partner. Our growth plans are ambitious and we’re excited to have Clarity supporting us on that journey.”
“We knew we wanted to work with the team at Flair Impact as soon as we learnt more about the company’s mission,” said Rachel Gilley, EMEA President, Clarity. “The communications industry has long suffered from a lack of representation, and it’s important for us to be a part of driving change through action in our industry and beyond. We’re delighted to be supporting Flair Impact and hope to see genuine progress in UK businesses as a result of the partnership.”
Diversity, equity and inclusion are cornerstones of Clarity’s culture and values. In an industry that has long suffered from a lack of diversity, Clarity’s DE&I taskforce is laser-focused on driving positive action – broadening the agency’s talent pool, building an agency where all staff can thrive, delivering a higher quality of work and better serving local communities.
Clarity is proud to be part of the Diversity Marketing Consortium, a group of agencies who have pledged $3m in Pro Bono services for minority and women-led businesses, with a goal of creating long-term impact for ending systemic inequality in the tech community. The agency’s Pro Bono work in the UK today includes 1000 Black Voices, an organisation driving positive change for the eradication of racism, and the Conscious Advertising Network, a voluntary coalition that ensures industry ethics catch up with the technology of modern advertising.
Clarity’s London team has experienced tremendous growth within the past several months, signing many high calibre clients in the technology industry. The team has grown its headcount to 40, with 12 new hires and 10 promotions in 2022 alone.
Clarity is a global marketing communications agency, driven by a belief in the power of technology to be a force for positive change in the world. Offering Public Relations, Social, Performance Marketing, SEO, Paid, Insights and Analytics and more, Clarity partners with clients who seek to make the world a better place through technology, whether they are rebel start-ups, challenger brands, or industry titans. In addition to the agency’s fast-growing offices in New York, San Francisco, Los Angeles, London, Amsterdam and Cornwall, Clarity maintains a network of partner firms for global reach. For more information, visit clarity.global.
About Flair Impact
Flair Impact is a racial equity technology company on a mission to create a world where all ethnicities can thrive. Its people analytics tool enables organisations to measure their progress in building racially equitable cultures, giving them the metrics and data to implement the right solutions and tangibly report on racial equity to employees, customers and investors. For more information, visit https://flairimpact.com/