Coyne Public Relations announced its selection as agency of record for FloSports, the innovator in live digital sports and original content. Coyne will be tasked with developing a comprehensive communications campaign that increases the company’s visibility and enhances its external brand reputation.
“FloSports approaches sports coverage in a unique way, and as passionate sports fans ourselves, we’re excited to partner with a company we admire,” said Jonathan Pocius, Vice President, Coyne Public Relations. “The addition of FloSports continues to support the growth of our sports practice and we look forward to collaborating with them to further elevate their position in the industry.”
The strategic communications campaign will focus on supporting the company’s key business objectives through a series of core initiatives, including comprehensive media and influencer relations, award programs, thought leadership and a speakers’ bureau program.
“The team’s background in the sports media industry combined with their extensive knowledge and relationships made Coyne an ideal partner for us,” FloSports SVP of Customer Acquisition and Marketing Nick Schenck said. “We look forward to working with them as we continue to grow the FloSports brand.”
FloSports joins Coyne PR’s strong sports roster, including organizations such as Yahoo Sports, the Harlem Globetrotters and the National Senior Games Association.