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Agency welcomes Caroline Newberry to associate roster

RALEIGH, N.C. (Jan. 15, 2025) — French/​West/​Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, has welcomed Caroline Newberry to the agency as Associate Vice President, Social Media & Influencer Marketing. Newberry brings over a decade of experience running social media and influencer marketing campaigns on both the agency and brand side.

Caroline Newberry

Caroline Newberry

Prior to joining FWV, Newberry was a senior manager at Hulu, where she led the creation of 4,000+ social media posts to promote Hulu Original shows such as “Tell Me Lies” and “Vanderpump Villa.” She also executed event social coverage and partnerships with influencers and talent. Prior to that, she was the director of social at Los Angeles-based Unfold Agency, which was Hulu’s agency of record, and held positions as a social media producer for Tiny Dino Agency and as a creative YouTube producer for Cartoon Network.

Newberry graduated from Flagler College in St. Augustine, Fla., with a bachelor’s degree in English. She recently relocated from L.A. to Raleigh, N.C., and is leading key agency accounts in verticals including Western lifestyle, spirits, fashion & lifestyle and sports & entertainment.

“Caroline brings deep expertise in crafting social media strategies that drive engagement and leading influencer partnerships for top tier brands. She will be a tremendous asset in helping our clients elevate their social media presence, especially within the entertainment and lifestyle space,” said FWV Vice President of Social Media, Influencer and Experential Marketing Megan Calderone.

FWV employs more than 140 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, New York City, Los Angeles and Detroit offices. To find information on careers at FWV, visit fwv​-us​.com/​C​a​reers.

About French/West/Vaughan
French/​West/​Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 36 Global or National Agency of the Year honors over the past 27 years, along with more than 1,700 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients, which include Wrangler [MF1], ABB, Proximo, Melitta, Teen Cancer America, Mitsubishi Electric, N.A. and the N.C. Department of Transportation, among others. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.