German performance cookware brand Fissler names Sēd Communications as its U.S. Creative Agency of Record

by | Mar 14, 2024

Currently Fissler is preparing to kick off its expansion into the US market in 2024 with the launch of its new line of high-performance cookware debuting at The Inspired Home Show in Chicago later this month. Fissler will highlight their new partnership with Sēd at the event by debuting the agency’s first campaign for the brand.

Partnering with Sēd means bringing cutting-edge ideas and seasoned expertise to the table. The agency is excited to work with this global icon, recognizing the immense opportunity of helping them take root in the US. Fissler’s track record has been previously lauded by receiving the prestigious Red Dot Award numerous times for design. With Sēd’s unique approach, Fissler will be able to amplify their innovative leadership. The agency’s scope will include handling strategic and creative duties for the brand in addition to introducing Fissler’s stellar products to kitchen’s across the U.S.

The essence of the Sēd name lies in the transformative journey of nurturing small seeds of ideas into vibrant, high-yield, yellow seeds capable of exponential growth. Founded on this principle, get ready to witness the fusion of expertise and innovation as Sēd Communications and Fissler embark on a journey to redefine the culinary landscape in 2024.

“At Fissler, we take pride in our commitment to precision and excellence as leaders in the premium cookware market. What attracted us to Sēd was their point of view around category eruption – breaking the existing codes and conventions of a category to differentiate ourselves. We are excited to collaborate with Sēd and to utilize their creativity as we push more aggressively into the US market and can’t wait to share the new campaign,” says James McArdle, U.S. Managing Director. 

“We are elated to join forces with an iconic global brand like Fissler. Our focus at Sēd is launching new brands and quickly making them household names. Although Fissler, founded in 1845, is far from a new brand, they have committed to expanding in the U.S. market, and we are thrilled to partner with them on this phase of their journey. Our team’s robust experience in the technology, sustainability, and luxury space allows us to bring strategic insight, creativity, and innovative thinking to Fissler as they develop this market,” said Loretta Markevics, Founder of Sēd. 

About Sēd Communications

Sēd is an independent agency founded in 2020 by advertising and PR veteran Loretta Markevics, focused on supporting startup brands on the journey to hypergrowth through daring communications. Sēd’s unique approach to marketing startups through category eruption, a reordering of category leadership by redefining the codes and conventions that define it, has led them to create an award-winning impact on behalf of startup brands in the tech, wellness, and sustainability space and beyond. An understanding of the vulnerabilities of big brands, a passion for the underdog, a reputation for bold marketing ideas, and an innovative spirit enable the agency to deliver against this promise.

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