Philadelphia-based Brownstein Group (BG) announced that it has been selected by GIANT Food Stores as its advertising agency of record. GIANT, which operates more than 170 neighborhood stores under the GIANT and MARTIN’S brands, chose Brownstein Group following a competitive search for an agency who had the right mixture of strategic knowledge, creative vision and team chemistry to help them navigate the rapidly-evolving grocery landscape.
“We recently announced plans to invest $70 million within the Commonwealth, so it was important for us to partner with an agency that not only had the best strategic and creative expertise, but that also shared our cultural ties to the regional community,” said Matt Simon, GIANT vice president, marketing. “As our neighbor in nearby Philadelphia, we were already familiar with Brownstein Group’s reputation for creative excellence, but we were pleased to also discover a mutual chemistry between our teams rooted in hard work and bold thinking. We anticipate a strong relationship that will ultimately benefit GIANT customers and the communities we serve.”
“It’s all about the right fit, and our innate knowledge of the retail industry paired with our inherent understanding of the regional economy will help us communicate with GIANT customers in very real, meaningful ways,” said Marc Brownstein, President & CEO of Brownstein Group. “Innovation requires vision and commitment, and we are excited to be working with a company like GIANT that has been around for almost a century, yet still has the ambitious growth mindset of a start-up. We take our responsibility to this venerable brand seriously and look forward to helping more people discover the many unique benefits of the GIANT shopping experience.”