Lost Draw Cellars announced that Giant Noise, a full-service public relations firm, has been selected as its public relations agency of record, effective immediately. The team at Giant Noise will work closely with the founders and winemakers at Lost Draw Cellars to position the company as a wine-industry leader not only in Texas but throughout the country with local, regional, and national press placements.
In October 2020, Texas winemakers and business leaders Chris Brundrett and Andrew Sides announced the merger of William Chris Vineyards and Lost Draw Cellars under a new parent company, William Chris Wine Company. With a shared vision and set of values, the merger is an evolution of a long history of close partnerships between WCV’s Brundrett and LDC’s Sides, including the founding of Yes We Can Wine and its flagship product, Sway Rosé, the Lone Star State’s first Texas-grown canned wine brand. While the brands will maintain separate winemakers and portfolios, the merger allows both operations to leverage an expanded array of tools that will enable them to make wine more efficiently for their collective fans. Giant Noise is currently the agency of record for William Chris Vineyards and William Chris Wine Company.
“We’ve been really pleased with the results that Giant Noise has achieved for our William Chris Vineyards brand,” said William Chris Wine Co. Chief Marketing Officer Leah Derton. “I’m eager to partner with them to do the same thing for our Lost Draw Cellars brand. We’ve got a great origin story and an outstanding line-up of wine that’s ready to be shared with the rest of the world.”
Giant Noise is a premier public relations firm specializing in hospitality, food & beverage, entertainment, and lifestyle brands, spanning from local businesses to national companies. Giant Noise will help support Lost Draw Cellars in a variety of initiatives, including strategic planning, media relations, press release distribution for new wine labels and new hires, and much more.
With offices in Austin, San Antonio, Dallas, and Tucson, Giant Noise boasts a roster of local, regional, and national clients, including William Chris Vineyards, New Mexico Tourism Department, LALO Tequila, Historic Pearl, The Paramount Theatre, Hotel Emma, Texas Book Festival, Thompson Dallas, Domain NORTHSIDE, and more.
For more information on Lost Draw Cellars, please visit lostdrawcellars.com and follow on Facebook and Instagram @LostDrawCellars.