Given, the award-winning consultancy that pioneered purpose as a business strategy appoints The PHA Group to drive national awareness

by | Feb 21, 2024

London, UK – 21 February 2024 – Leading independent PR agency, The PHA Group, announces its appointment by Given, the award-winning consultancy for purpose-driven businesses.  

Founded in 2009 to help businesses purposefully grow, Given is a strategic consultancy and creative studio which delivers both advisory and activation services to its roster of international and leading UK clients. Given operates under the ethos that purpose is a management approach that creates value by profitably solving the problems of people and the planet, allowing. corporates to get their impact correct, while simultaneously benefiting their commercial bottom line.  

In an environment of global and economic instability, consumers are looking to corporates to solve the key societal issues of our era, and Given’s advisory is answering this demand. The PHA Group has been appointed to support Given’s storytelling in the UK press as the trusted voice on purpose through a strategic press office campaign.  

PHA will help to further cement Given’s well-founded, but continually burgeoning profile as the expert on purpose, with CEO, Becky Willan at the forefront of the communications campaign. The PR specialists will shine a light on the opportunity on hand for those corporates who aren’t yet putting purpose at the forefront of their management strategies by amplifying Given’s expertise through commentary, reporting and specialist media engagement.  

The PHA Group brings communications expertise in the sustainability and business sectors across PHA’s London and regional offices in Manchester and Leeds. 

Becky Willan, CEO and Founder of Given, comments: “Given has been at the crux of the corporate purpose industry since we founded in 2009. We continue to work with leading UK and international businesses on their position and impact in society, and as we sit in 2024 in a sustained cost of living crisis with a tumultuous global economic landscape, we know that now more than ever, corporates have got to stand for something more than their profits. We needed a PR strategy to match our ambitious plans for Given and similarly, for our clients, and are delighted to be working with The PHA Group to help us communicate these really important messages.” 

Mimi Brown, Director of Corporate at The PHA Group, says: “Businesses who use their platform to stand for something more than their bottom line have always been a key target for The PHA Group, and working with Becky and the team at Given to understand the process behind these decisions has been a fantastic process so far. The consultancy is committed to re-thinking business and how it can create a positive impact for people and the planet – and that’s a story we’re very excited to tell. We’re looking forward to supporting Given through this next chapter.” 

About The PHA Group 

Established in 2005, The PHA Group is an award-wining independent PR and Digital agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group. 

With offices based in London, Manchester, Leeds and Wokingham, The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.  

Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service.  https://thephagroup.com/services/public-relations/corporate/

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