Turkey, situated between the Middle East, Europe and Asia, succeeded in becoming a new favorite of brands. In recent years, brands that started working with PR agencies in their work in Turkey have used all methods of communication to consolidate their places in these different markets. Because Turkey is a door opening up to the Middle East, especially the Online Gaming Sector has increased its PR work.
Aristo PR is a member of the PR Global Network and at the same time one of Turkey’s prominent PR agencies and continues the work of global brands in Turkey. In 2018, (France), Burgan Bank (Kuwait), Amac Aerospace (Switzerland), Atalian Facility Services (France), Chep (Australia), Joon Airlines (France), Tedi (Poland), Universal Robots (Denmark) and Victorinox (Switzerland) all chose Aristo PR in their work in Turkey for PR and Media Relations services.
Aristo Communications is widening its portfolio with global brands, and it will provide PR & Media Relations, In-House Communication, Social Responsibility Communication, Crisis Communication, Event Management and Leader Communication services to these brands. The agency was established in 2009 and offers services to more than 40 brands with its team of 38 creative minds has constituted Turkey’s leg of the PR Global Network since 2015.
The Online Gaming Sector discovered Turkey
Aristo PR Agency Chairman Çınar Ergin said this about the collaboration with global brands: “Turkey is an important, growing Market for global brands. In recent years, we have observed that communication work is quickly increasing, especially for global brands. Many different sectors from many countries all over the world are searching for PR services in our country. At the same time, important brands wanting to enter the Turkish market recently, especially from China, are meticulously researching this market. As Aristo, we work so that these brands meet and adapt to the Turkish market, which has a bit of a different culture. We integrate them into the system with a global understanding but with local actions.”
Ergin expressed that many brands, especially in the online gaming sector, have entered the market in Turkey in recent years. “We are seeing lately that originally Chinese and Korean gaming firms are showing great interest in the Turkish market. The online gaming market in Turkey is gradually growing, and our observations suggest that it will continue more quickly in the coming years. The fact that Turkey is a door opening up to the Middle East is a big factor in brands establishing centers here. Because when you add the Middle East, the number of consumers they will reach multiplies.”