As the government makes facemasks compulsory in shops and confined spaces, Go Inspire Group has created the Mail-A-Mask solution for retailers and all other ‘operational’ sectors to drive footfall, while protecting their customer’s health. Prices start at just 99p* per mail piece, including mask and postage on volumes of 1k-10k, with economies of scale available on volumes of 10k-10mil.
Mail-A-Mask is made possible by Go Inspire technology for selective enclosure, bringing together fully personalised A4 letters and C5 outer envelopes with an intelligently enclosed mask.
CEO Patrick Headley confirmed: “At GO INSPIRE we share our clients’ number one priority of protecting their customers, while giving them the confidence to return to stores, branches and premises driving much needed footfall on the road to recovery. By utilising our high speed intelligent enclosing lines, we can ensure customers receive masks, at speed, within our clients marketing communications.”
Part of the service, where required, is to analyse the retailer’s customers and identify which are most likely to return to store. Marketing budget is therefore saved by not sending masks to those who rarely, or never, shopped in-store before the lockdown. Stores can also be prioritised by catchment potential, then scheduled into a test-and-prove series.