Award-Winning Boutique PR Agency Expands Senior Team and Announces Continued Expansion with New High-Profile Client Wins
NEW YORK, NY (June 30, 2025) — GO PR – the buzzy boutique travel PR firm recently named ‘Hospitality Agency of the Year’ by PR Net and ‘Best Specialty PR firm’ by Observer – has appointed Mara Bitton as Vice President. Bitton will service a large portfolio of the Agency’s client roster including marquee clients like Generator x Freehand and NATUROPATHICA Spas, in addition to new clients EYOS Expeditions and BARK Air, extending the firm’s expertise far beyond hotels and destinations.
Mara Bitton
With over a decade of experience, Bitton joins GO PR from Quinn, where she served as Vice President, leading media strategy and high-impact campaigns for luxury hotels, global travel brands, and destination clients, such as Rosewood Hotels & Resorts, Intrepid Travel, Japan-headquartered Hoshino Resorts and Beverly Hills Conference & Visitors Bureau.
Operating out of Los Angeles, Bitton brings a sharp editorial eye, creative ingenuity, and deep industry relationships to the growing agency, well positioned to help support and expand GO PR’s presence on the West Coast. Her appointment comes at a pivotal time for GO PR and coincides with the agency’s exciting expansion into expedition yachting and private aviation sectors, with the recent addition of EYOS Expeditions and BARK Air to the agency’s impressive portfolio.
“Mara and I collaborated closely years ago, and welcoming her to GO PR truly brings our partnership full circle,” said Gizem Ozcelik, Founder & CEO, GO PR. “Mara is one of the most talented and visionary publicists in the industry and I am proud to have her on board to fuel our success.”
Previously, Bitton and Ozcelik worked together at MMGY, most notably on transforming the profile of Asbury Park, NJ, into a burgeoning destination to stay, play and live, helping to stewart milestones for the City including a 300% increase in tourism and the sale of over 2,000 homes, strengthening Asbury Park’s tax base, employment opportunities, and economic backbone.
Bitton’s most recent work spans industry trailblazers like Chef Charlie Palmer’s culinary-driven hotel group Appellation, renowned boutique properties like Bardessono Hotel & Spa in Napa Valley, and pioneering food and wine brands including Merriman’s Hawaii and Bricoleur Vineyards. Known for her collaborative approach and media instincts, Bitton has a track record of transforming ideas into meaningful coverage.
At GO PR, Bitton leads the agency’s new EYOS Expeditions account, alongside Ozcelik. As the world leader in private superyacht expeditions, the company is behind groundbreaking moments in modern expedition travel – from the first commercial descent to the Mariana Trench and holding the Guinness World Record for the furthest south for any vessel, to organizing the first heli-ski superyacht charter in Antarctica. EYOS curates once-in-a-lifetime experiences for luxury travelers, such as narrative-driven expedition yacht chartering via the newly launched Solace Odyssey, diving with giants at Camp Dominica – an extraordinary opportunity to swim with sperm whales – and viewing the 2026 solar eclipse from Greenland’s path of totality.
Bitton also spearheads communications for BARK Air, the first truly dog-first airline and travel service redefining dog hospitality. Created for dogs and the people who love them, BARK Air customers swap cargo and chaos for spacious cabins and concierge-level care – from takeoff to touchdown.
In addition to EYOS and BARK Air, Bitton joins Tourisme Montréal, Visit Faroe Islands, luxury Sonoma County resort Dawn Ranch, the recently relaunched Dearborn Inn just outside of Detroit, holistic wellness brand NATUROPATHICA, St. Lucia hospitality brand Sunswept Resorts, as well as boutique lifestyle accommodations Generator and its sister brand Freehand Hotels. Bitton is also supporting the launch of Ballers, a first-of-its-kind hospitality-driven social sports venue whose nationwide rollout is set to redefine how people connect through athletics – creating vibrant spaces where people can play, socialize and build community both on and off the court.
“These bold, category-defining brands exemplify GO PR’s commitment to clients shaping the future of luxury, travel, and lifestyle,” said Mara Bitton, Vice President, GO PR. “Under Gizem’s leadership, GO PR’s distinctive approach lies in selecting clients whose creativity, ambition, and innovation drive meaningful change. Together, we can build narratives that resonate deeply and showcase our clients’ unique strengths on a global stage.”
For more information, visit go-pr.com.
About GO PR
In nearly five years of operation, GO PR has established itself as a leading force in the boutique travel PR space, earning recognition from top-tier publications including Business Insider, Crain’s and more. In 2025, the Agency was crowned Hospitality Agency of the Year by PR Net and one of the ‘Best Specialty PR firms’ in luxury travel by Observer for a third year in a row. GO PR has led award-winning campaigns for clients across the hospitality and design spaces. Indie brands including Generator x Freehand, Gansevoort Hotel Group, Bridgeton Holdings (Walker Hotel Collection, Marram Montauk, Dawn Ranch), Diana Kellogg Architects, as well as established tourism boards like VisitDenmark, Visit Faroe Islands and Tourisme Montréal, have put their trust in GO PR to deliver their stories. In addition to strategic media relations, the Agency specializes in thought leadership, with some of the most iconic hospitality brands contracting GO PR for influential business and trade press to establish credibility as innovators in the hospitality space. For example, GO PR worked with Generator to help set the stage for the Freehand acquisition and again this past year on a robust executive profiling campaign for the Chief Executive Officer, landing interviews with Skift, Robb Report, Wall Street Journal that helped lead to the brand’s sale in May 2025 to Brookfield. Another point of differentiation for GO PR? Members from GO PR’s multidisciplinary team draw from their backgrounds in beauty, fashion and design to land like-minded brand partners, of-the-moment packages and buzz-worthy retreat concepts, tailored to the needs of each client. The agency marries its hospitality clients with non-traditional partners for out-of-the-box-brand collaborations, impactful activations and surprise-and-delight moments. From ideation to execution, the GO PR team creates buzz-worthy moments that far exceed client KPIs.