Golin Strengthens Healthcare Leadership with Hire of Rachel Hooper in New York

by | Jun 24, 2019

Interpublic Group agency Golin hired Rachel Hooper as executive director to lead the firm’s media, digital, and public affairs healthcare pursuits across the Healthcare Practice. She officially started on April 15 and is based in Golin’s New York office, reporting to Neera Chaudhary, global president of healthcare.

Hooper has more than 15 years of media and healthcare experience globally; including, top-tier media, crisis management, integrated digital media campaigns, public affairs and executive leadership.  As part of Golin’s progressive positioning – announced last November – one of her first remits will include development of a first-of-its-kind specialty media offering, fusing equal parts healthcare and media relations to bring new communications ideas to the agency’s blue chip client roster.

“We are actively building a progressive world-class healthcare media offering with Rachel’s unique talent at the helm,” said Chaudhary. “She and her growing team exemplify deep healthcare media expertise and reporter relationships to help clients excel at interacting with their audiences and stay ahead of the industry curve.”

Hooper brings a specialized background of healthcare policy to the already existing talent pool of media relations experts at Golin.

“Healthcare is an area that can impact all of us – and I’m passionate about finding new ways to communicate and solve problems for our clients,” said Hooper. “The  industry is incredibly regulated and technical, complicated with public policy and consumer confusion. It is an exciting time from a media perspective, because we have an opportunity to add specialized expertise to the creative strategies we create for clients. I’m thrilled to join Golin at a time where we can own this new approach and build it from the ground up with creative, hungry, talented professionals who understand the importance of integrating brand stories across social media, traditional media and public affairs to resonate with audiences in new ways.”

As Golin Healthcare continues to grow, new appointments like Hooper’s are a cornerstone in helping the agency reach the profoundly diverse global market that its clients appeal to every single day. Hooper will lead the charge for that change across all shared clients for Golin Healthcare and Virgo Health– the agency’s specialty global healthcare communications brand.

Prior to Golin, Hooper led corporate affairs for Pfizer, acting as an international media spokesperson; she launched public affairs firm, Marketplace Communications, where she developed multimillion dollar campaigns for governmental advocacy clients; and she spearheaded account managements at Porter Novelli.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter