Havas Formula, the national public relations agency that lives by the mantra “be brave,” has hired Kristen Morea as senior vice president to lead the lifestyle and corporate divisions. Operating out of the firm’s New York headquarters, Morea brings 15 years of PR experience to the role, with stints at several big agencies, including Weber Shandwick, FleishmanHillard and, most recently, Golin.
“Havas Formula is extremely fortunate to gain a leader as accomplished as Kristen,” said CEO Michael Olguin. “Her strategic smarts, collaborative working style and commitment to inclusive mentorship will be huge assets not only to her core team but also to our New York office, leadership group and the agency at large. We look forward to the positive energy and contributions to culture that she will bring to Havas Formula.”
Prior to joining the agency, Morea served two-plus years as executive director at Golin in the firm’s consumer practice. In this role, she was account lead for Anheuser-Busch, PepsiCo, Unilever and Hyatt Hotels brands. She also played an instrumental role in Golin New York’s diversity and inclusion efforts as well as new business efforts.
Previously, she was vice president of FleishmanHillard’s brand marketing practice, where she oversaw a team on such travel and consumer/lifestyle clients as JetBlue, JPMorgan Chase, SAMSUNG, Carnival Cruise Lines and L’Oréal Paris. She also held numerous roles at Weber Shandwick from 2010-2014. During this time, she honed her skills providing strategic counsel, developing integrated programs, and executing influencer programs and brand partnerships.
“Havas Formula’s commitment to exceptional client service, relentless focus on business development and vibrant corporate culture really appealed to me,” Morea said. “I’m confident the combination of my deep agency roots and diverse brand experience will bring a new perspective to the agency and help fuel continued growth.”
Throughout her professional career, Morea has held leadership positions outside her agency work, notably through her tenure with the Junior League.