Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has announced the opening of H+K Indonesia. The new office further expands the agency’s Asia footprint with a significant presence in the world’s 16th largest economy and fourth most populous country.
“Indonesia continues to experience significant economic growth and is attracting investment by multi-national companies from the region and well beyond. Establishing the H+K brand in this dynamic market with a team of accomplished professionals directly supports our plan for ongoing growth in Asia,” said AnnaMaria DeSalva, Global Chairman and CEO of H+K.
H+K Indonesia will be led by CEO Marianne Admardatine, former CEO of Wunderman Thompson Indonesia. A 25-year veteran in the Indonesian communications and marketing industry, Admardatine brings extensive leadership experience in issues and crisis management, C-Suite counsel, branding, marketing and public relations. She will report to HS Chung, Asia President for H+K.
“Success in the Indonesian market is built on relationships and understanding the unique media landscape of this rapidly growing market. Marianne and her team are well-respected and recognized for providing excellent client service to many leading brands in Indonesia, and I am excited she is bringing this experience and leadership to our H+K team,” said Chung.
Admardatine added, “In these ever-changing times, it is more important than ever to show our long-term commitment to the market. We want to reassure clients that we will provide them with the exceptional service that H+K is renowned for, and I look forward to building on this with my experience and knowledge of the Indonesian market.”
An operating company of WPP, H+K will take over Verve, the public relations unit of Wunderman Thompson, also a WPP company. By entering the market with seasoned local leadership, H+K will have a foundation in place to serve existing clients and capture more market share in the world’s fourth most populous country.
Leadership joining Admardatine from Verve to H+K will be Harry Deje, managing director and Ahmad Zaki, public affairs director.