Hill+Knowlton Strategies (H+K), international public relations agency, has appointed Jann Eicker as Chief Creative Strategy Officer in Germany. In his role, Eicker will lead the firm’s German Innovation + Creative Hub, continuing the transformation of the way communication strategies are delivered to clients across H+K.
“Communication is the lever for the successful transformation of organizations,” explains Eicker. “The digital transformation is already a reality, but it has reached different levels of maturity around the world. This requires creative solutions and trend-setting strategies, which my team and I will develop together across Germany for our customers and partners.”
Eicker brings over 20 years of experience in the areas of innovation, technology, strategy and creation to his new role with H+K. He was most recently at the Engine Group, where he helped build up the German site as Head of Digital & Innovation. Eicker’s career also includes leadership roles with Grey, Saatchi & Saatchi, Publicis Sapient, and prior to that, co-founded a marketing agency he successfully managed for 10 years.
“Solving complex tasks in PR requires close collaboration; strategy and creativity, technology and innovation and data + analytics are all key,” said Rüdiger Maeßen, H+K Germany’s CEO. “Extensive experience, great curiosity, entrepreneurial thinking, a love of data and innovation and a deep understanding of today’s fast changing markets characterize Jann. We are delighted he has joined us.”
Simon Shaw, H+K’s Global Chief Creative Strategy + Innovation Officer, added, “We are focused on increasing the value we are able to bring to our clients through our communications, whether that be in public affairs or brand marketing. Jann and his new team will accelerate this journey in Germany through our Innovation + Creative Hub transforming the way our clients engage with us.”
The series of global, networked Innovation + Creative hubs are a key pillar of H+K’s future strategy. Creative strategists work alongside sector specialists, experts in digital planning + optimization with public affairs consultants and creative directors partner with content + publishing strategists and communication consultants – all focused on the same client centric goals. A fluidity of skills between these hubs ensures our clients have the right people, at the right time, in the right place.