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H+K accelerates Innovation + Creativity agenda with appointment of Creative Director in Brazil

by | Jul 7, 2021

Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms continues momentum in its Innovation + Creativity (I+C) agenda with the appointment of Lucia Müller as Creative Director in Brazil.

Lucia Muller

Lucia Muller

In the Sāo Paulo-based role, Müller will lead one of H+K’s largest I+C hubs that brings together creative, content, media, data and digital specialist into one team, in addition to working directly with clients across a broad range of sectors in Latin America.

“With her extensive creative expertise, Lucia will not only connect the team in Sao Paulo but will brings another voice to our global network of creative specialists helping us apply of creativity to all of our client’s challenges,” commented Simon Shaw, Global Chief Creative Strategy + Innovation Officer.

With 20 years of professional experience in design, advertising, digital, corporate communications, live marketing and brand attitude projects, Müller has worked as a graphic designer, art director, and creative director. Previously, Müller has worked at W/Brasil, DM9, Ogilvy, Publicis, and Edelman, leading creative teams focused on managing internal processes and people.

“Lucia’s skill of imbibing creativity to all areas of communications will bring a new dynamic to H+K’s work in the region, thereby accelerating our growth in the Latin America market. I am thrilled she is joining H+K’s global team of I+C specialists,” said Eduardo Vieira, H+K’s Co-CEO, LATAM.

Müller commented, “The pandemic has pivoted communication strategies and refocused what strategists must align on to maintain the flow within an agency and its clients. H+K is known for its blend of strategy, creativity and innovation underpinned with data + analytics, and I can’t wait to take on this role to create award-winning work and build H+K’s profile in the market.”

Müller was the owner/founder of the children’s brand Santa Paciência, recognized by the WGSN as an avant-garde exponent in SP, and was part of the collective G> E – Research Group on Creative Processes in Fashion and Design, in partnership with the artist Karlla Girotto and Ronaldo Fraga. Müller will be reporting to Simon Shaw, Global Chief Creative Strategy + Innovation Officer.

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