H+K Hires Two Behavioral Scientists, Elevating Specialist Data Offer

by | Aug 3, 2022

Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has hired Dr. Zac Posada-Baynham as Head of Behavioural Science and Nadine Rose-Smith as a behavioural science consultant.

Posada-Baynham and Rose-Smith join H+K’s data team, which brings together a unique mix of fifteen experts from social analytics, media analysis, behavioural science and academia. Together they help clients to understand their audiences, uncover insights and demonstrate measurable impact.

Allison Spray, Managing Director, commented: “Whether it’s understanding what makes a client’s audience target audience tick, identifying the white space a brand can own, or proving the value of creative communications, we ground our work in data and insight to ensure we build initiatives that deliver for our clients. We’re excited to have Zac and Nadine join our growing team.”

 Posada-Baynham has a PhD from the University of Edinburgh, where he researched environmental behaviour change using experimental methods, and previously worked at the Behavioural Insights Team (‘Nudge Unit’). Rose-Smith is an  organisational psychologist, joining from the UK Civil Service.

Together they will apply evidence and methods from psychology to improve research, optimise communications and stimulate change from H+K’s clients. Working with the wider data team, they will help to deliver data-driven strategy to some of the world’s biggest brands and boost WPP’s growing behavioural science network.

The appointments follow recent hires at H+K London including Sean Allen-Moy as Head of Media Relations, Becky Rawlings as Director of Financial + Professional Services, Joseph Clarke as Creative Strategy Director, and Joe Shields as Senior Creative.

About Hill+Knowlton Strategies 

Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to citizenship and sustainability consultancy, and H+K Smarter™, a behavioural science unit. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.


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