Introducing GVG Agency: Grapevine PR’s Revolutionary Rebrand Signals a Shift in Digital Growth Strategy for Brands to Compete in Today’s Influencer-Dominated Marketplace

by | Sep 13, 2023

(AUSTIN, TX – SEPT. 13, 2023)Grapevine PR + Consulting, a powerhouse public relations firm with a legacy of nearly 20 years of awards and recognition for campaigns on behalf of clients such as Hollywood icon William Shatner, Grammy-winning music legend Lisa Loeb, and hundreds of national brands such as Caesars Entertainment, P.F. Chang’s, and The Solution, today marks a significant milestone in its journey, with its transformation into GVG Agency.

For the past few years, the firm has continued expanding upon its service offerings to reflect the needs of clients amidst a rapidly changing digital landscape, becoming much more expansive than traditional PR agencies. 

And now its own branding has grown up with Grapevine PR + Consulting transitioned into GVG Agency, a digital marketing agency committed to brand growth through influencer marketing, innovative paid media strategies, content marketing, SEO, and other digital marketing services, in addition to its original award-winning PR strategy. 

GVG’s focus is to provide redefined and reimagined brand growth to epic brands, including consumer packaged goods (CPGs), biohacking, celebrities, or high-profile experts. 

Over the past few years, the digital marketing landscape has witnessed a profound shift, with social media influencers and celebrities playing a much more pivotal role in shaping consumer perception.

Brands now recognize the incredible power of influencer endorsements and social proof, whether it’s through unboxings, social media takeovers, ambassador and affiliate programs, and sponsored posts.

GVG Agency has remained at the forefront of this digital gold rush, empowering brands to harness the immense potential of influencers and press coverage in order to redefine conventional limits of brand growth. Since it was founded in 2006, the firm has been a trusted partner to nearly 400 clients, propelling them to the forefront of their respective industries. Its expertise spans a wide range of sectors.

Says Garrett McClure, CEO of GVG Agency, who himself brings two decades of experience in paid media, serving as a digital media expert and executive for more than 20 years at industry-defining firms including Yahoo! and Basis, said, “In today’s rapidly evolving digital world, it’s imperative to adapt and innovate. Our transition to GVG Agency reflects our commitment to helping brands redefine their growth strategies in todays’ fragmented and social-media fueled environment.”

Steven Le Vine, Grapevine PR + Consulting’s original founder, and GVG Agency president, added, “We are stoked to continue our journey as GVG Agency, where we’ll continue to create epic success stories for our clients and shape the future of digital marketing.”

In addition to the rebrand, the founders of GVG recently authored the Amazon bestselling business book, “Stories That F*cking Matter: Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients, and Grow Your Business,” last year. The book, featuring a foreword by Shatner, provides valuable insights into the art of storytelling and media, and its impact on brand growth.

GVG Agency, formerly Grapevine PR + Consulting, is poised to lead the way in influencer marketing, PR, and paid media, delivering exceptional results and transformative growth for brands that dare to push the boundaries of convention.

For more information, visit www.theprgrapevine.com, and follow the agency on LinkedIn, Instagram and Facebook, at @gvg_agency. 

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