Forms Partner Value Committee to Enhance Agency Collaboration
LOS ANGELES, CA (October 17, 2023) – IPREX, the premier global network of independent communications agencies with more than 1,100 staff and 110 offices worldwide, has announced the onboarding of six new partner agencies across its Americas region. The network – which has long supported partner agency growth through business development; establishment of industry best practices; heightened focus on diversity, equity and inclusion; and the professional advancement of emerging leaders – has formed a new Partner Value Committee to fully leverage and activate its global IPREX team to deliver exceptional value to its worldwide membership.
As IPREX rounds out its 40th anniversary celebration in 2023, the organization’s leadership has emphasized ways to deepen the network’s capabilities and reach as it heads into its next decade. The new partner firms complement our network’s expertise in areas such as health sciences; digital assets; cryptocurrency; advocacy communications and influencer marketing for consumer and B2B audiences; C-level visibility and reputation management; narrative strategy; and grassroots campaigns.
“We are delighted to welcome our new partners to our IPREX family,” shared Ann-Marie O’Sullivan, IPREX Global President (AM O’Sullivan PR, Cork, Ireland). “I feel fortunate and confident that their talent, creativity and insights will bolster our already excellent standards and strengthen our expertise.”
The new partners bringing these skills to the network are:
- Carve Communications (Miami, Florida, USA)
- Chirp PR (Atlanta, Georgia, USA)
- Curious Public (Toronto, Ontario, Canada)
- Ditto PR (New York, New York, USA)
- LaVoieHealthScience (Boston, Massachusetts, USA)
- The TASC Group (New York, New York, USA)
“The addition of these agencies to our Americas region enables our global network to again extend our reach and expertise into Canada while bolstering our footprint in New York and the southern states,” said Laura Phillips, IPREX Americas President (Vehr Communications, Cincinnati, Ohio, USA). “Collaboration among IPREX partners is at an all-time high, and we’re thrilled to add new partners and resources to our team.”
Another way IPREX has evolved is in the formation of its Partner Value Committee (PVC), a combination of two former committees, Best Practices and Partner Relations. The new committee is responsible for harnessing the experiences and insights of the network’s more than 1,100 professionals for the benefit and advancement of all partner agencies. It conducts research, gathers benchmarking data, develops thought leadership content, provides agency recommendations and implements partner feedback through the development of new tools and topic-specific webinars.
The PVC is co-chaired by Emily McGrath (Tunheim, Minneapolis, Minnesota, USA) and Sean O’Leary (Susan Davis International, Washington, D.C., USA).
“I’m excited to find more ways for IPREX partners to get value through our global network of communication agencies,” shared McGrath. “By collaborating to share data and resources, each of our partnering members has access to the newest best practices in our quickly advancing communications industry.”
IPREX is a $508 million network of communication agencies. IPREX has more than 1,100 communications professionals in more than 100 markets globally. Our locations are overseen by local senior leaders who take a highly active role and interest in client success. IPREX is the 10th-largest communication group as ranked by The Holmes Report in its survey of public relations holding companies and global networks.
IPREX member agencies recognize the importance of creating a more diverse, equitable and inclusive workplace and workforce. The network intentionally supports them by providing resources and best practices that address race, age and gender to ensure they commit to diversity, equity and inclusion (DE&I) with action and intention.