Network Reach Extended Across Portugal, Latin America with Additions
CORK, IRELAND (July 22, 2024) – IPREX Global President, and Founder and Chief Executive of AM O’Sullivan PR, Ann-Marie O’Sullivan, has announced the onboarding of IPREX’s two newest partners, Lift Consulting of Lisbon, Portugal and Dialogue of São Paulo, Brazil. IPREX is the premier global network of independent communications agencies with more than 1,100 staff and 110 offices worldwide.
Lift Consulting has operated in the Portuguese market for more than 29 years and is one of the most recognised and awarded agencies in the country. As an integrated agency, Lift handles all areas of communication and marketing, combining strategy, creativity, and technology to maximise perceptions about brands and companies. With more than 100 experienced professionals on staff, from backgrounds as diverse as journalism, content, design, digital, events, and politics, Lift offers specialisations across a variety of sectors. The agency counts the following companies as clients: Abbott, Accenture, Aon Portugal, Biogen, Coca Cola Services, Europcar International, L´Oreal Portugal, McKinsey, Microsoft, Nestlé Business Services, Novabase, Novartis, Novo Nordisk, Samsung, The Walt Disney Company, and Vincci Energies Portugal, among many others.
Dialogue is a strategic marketing communications agency founded in 2008 to create impactful dialogue for clients in Latin America. As a 100% female-owned agency, the company operates teams in Miami, Mexico, Brazil, Colombia, and Argentina, supplemented by a network of local strategic partners across the region. Dialogue’s industry recognition includes the Sabre Award and Latin America Excellence Awards. The agency prioritises delivering world-class service tailored to its clients’ needs, fostering partnerships with renowned international brands like Adobe, Amazon, Apple, Beats by Dre, Diageo, Gympass, Twitter/X, Twitch, Uber, vivo, Zendesk, and more for over 16 years.
“We are delighted to welcome two agencies from Portuguese-speaking countries into IPREX,” said Ann-Marie O’Sullivan. “Our network is stronger with the addition of their award-winning teams, and language capabilities, in Europe and South America.”
IPREX also welcomes two new regional leaders in Heidi Otway, Americas President and Harri Kammonen, EMEA President
Heidi Otway
Heidi Otway, APR, CPRC is President + Partner at SalterMitchell PR, IPREX’s partner agency in Tallahassee, Florida. She is the former Chair of the IPREX Diversity, Equity and Inclusion Committee.
“IPREX gives agencies a global perspective of public relations, which creates opportunities to gain insights on innovative campaigns and best practices to communicate with people from all walks of life. As America’s Regional President, I’m focused on ensuring our members in this region have the resources to take their agencies to the next level,” said Heidi Otway.
“IPREX is unlike other PR industry groups. Our members across the globe collaborate and support each other with new business development, hiring and retaining top talent, and facilitating conversations on issues and opportunities in our ever-evolving industry. It’s an exciting time to be in public relations and communications. Any agency looking to stay ahead should consider joining IPREX to expand their network and build connections with practitioners worldwide.”
Harri Kammonen
Harri Kammonen is CEO of Manifesto, IPREX’s partner agency in Helsinki, Finland and is a former EMEA President who will assume the remainder of his predecessor’s term.. “I am proud to take on the role of EMEA President of the IPREX network. David Mache has done a great job leading the network in EMEA, so it will be easy for me to continue the path he has set. I look forward to working with all IPREX offices in the region and further strengthening the collaboration between the agencies for the benefit of our clients.”
About IPREX
IPREX is a $508 million network of communication agencies. IPREX has more than 1,100 communications professionals in more than 100 markets globally. Our locations are overseen by local senior leaders who take a highly active role and interest in client success. IPREX is the 10th-largest communication group as ranked by The Holmes Report in its survey of public relations holding companies and global networks.
IPREX member agencies recognise the importance of creating a more diverse, equitable and inclusive workplace and workforce. The network intentionally supports them by providing resources and best practices that address race, age and gender to ensure they commit to diversity, equity and inclusion (DE&I) with action and intention.
