Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has appointed Iris Liu as Senior Vice President, to lead H+K China’s Corporate & Performance Communications Practice. Based in Beijing, and reporting to Jun Xu, CEO, H+K China, Liu will also serve as General Manager of H+K’s office in Beijing.
With 13 years of industry experience, most recently, Liu was Assistant CEO & Vice President at Shunya International, a leading Chinese PR agency, and throughout her career she has served brands including Changan Ford, Baidu, Shell, Analog Devices, SanDisk and Blizzard. She has also lent dedicated efforts to adopting martech applications into client communications programs.
Liu says, “Having advised a wide array of major multinational and Chinese companies across various sectors, I look forward to bringing my extensive experience to H+K and supporting our clients to navigate the quickly evolving corporate communications landscape in China. I’m also excited about enhancing the firm’s capabilities in value creation for clients through leveraging innovative martech solutions.”
Jun Xu, CEO, H+K China, says, “I am delighted to welcome Iris to H+K as we continue to elevate our corporate affairs + advisory services for valued global and Chinese brands, now of greater importance than ever before. Her accumulated in-depth industry knowledge, strategic communications skills and complex account management capabilities will help deepen H+K’s client portfolio in corporate, financial and branding communications.”
Liu is a highly recognized corporate communications professional. For her integrated communications campaign on the data collection capability of Baidu Maps, Liu received the ECI Award, a top global digital communications award from the International Entrepreneurs, Creatives & Innovators Association.