Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, VR/AR, videography and photography, creative and crisis communications agency, announced that its CEO, David Warschawski, and Vice President of Digital Strategy and Data Analytics, Sam Ruchlewicz, will create and develop a digital marketing certification program for Johns Hopkins Carey School of Business. David and Sam will also teach the course.
Johns Hopkins sought the expertise of Warschawski to create this program based on Warschawski’s strong experience and skill in the digital marketing field. Warschawski is a Google Certified Agency Partner and has more than ten Google Certified Analysts on staff. Ruchlewicz, who heads up Digital Services for Warschawski, has also been ranked one of the top ten digital marketers in the country and speaks on the topic from India to Austin, TX.
The objective of the course is to provide an in-depth understanding of the digital marketing industry and how it impacts business strategy and operations. The course will offer comprehensive, hands-on exercises to arm participants with the skills and knowledge necessary to successfully manage and execute digital marketing campaigns. The program is designed for executives, senior marketers and entrepreneurs/founders who seek to learn about and grow their digital marketing skills and understand the fundamental role it should play within their organization.
“This program will challenge the status quo of traditional marketing, which too many organizations still rely on today,” said Warschawski. “I hope this class will empower participants to reassess their current strategies and incorporate the skills and innovative methods learned within the classroom.”
“There is much confusion surrounding digital marketing; it’s critical for people to have access to teachers with real-world experience who develop and execute digital marketing strategies and campaigns daily,” said Ruchlewicz.