R&J Strategic Communications, a full-service integrated marketing and public relations agency, has been named the public relations agency of record for Larken Associates, a preeminent family-owned and operated commercial and residential real estate firm based in Branchburg, N.J. R&J will create and implement a comprehensive integrated communications strategy to help Larken Associates grow its market position as one of the northeast’s regional leaders in commercial and residential real estate building, development and management.
With 50 years of development, building, and management experience, Larken Associates is one of the region’s fastest-growing commercial and residential real estate firms, managing over 800 commercial tenants across three million square feet of office, industrial, retail and mixed-use properties throughout the northeast. Under their Larken Living platform, the firm owns and manages approximately 2,000 residential units across 22 unique communities with 2,000 new units in their development pipeline. R&J will help boost Larken’s market position by increasing brand recognition and awareness, enhancing their digital presence and fostering engagement among target audiences to drive qualified leads.
“For every one of our commercial real estate clients, we are guided by a singular commitment to leveraging our experience and industry expertise to create multifaceted, tailored strategic communications strategies to meet their unique needs,” said Tiffany Miller, Executive Vice President, R&J Strategic Communications. “We look forward to working with Larken Associates to help grow their brand awareness, increase deal flow and establish the market leadership position that their impressive development and management resume demands.”