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LeaseLoco appoints The PHA Group as UK PR agency

by | Jul 2, 2020

The PHA Group announced its appointment by the UK’s biggest car lease comparison site, LeaseLoco, to help grow awareness by managing its UK communications strategy.

One of London’s leading PR agencies, The PHA Group, has been tasked with building LeaseLoco’s profile and website traffic among consumers, and demonstrating its unique service propositions against other leasing websites. The agency will also grow the profile of CEO and founder, John Wilmot.

Based in Scotland, John founded LeaseLoco in 2018 to provide a trustworthy site to help customers understand deals available in the car leasing market. A self-described “petrol-head”, he spent years analysing the car and leasing market out of personal passion. He noticed huge fluctuations in the price of car leases and saw potential to help consumers understand the value of a car leasing deal based on historical pricing and powerful algorithms that highlight true value in the marketplace.

The agency’s appointment comes as LeaseLoco has seen tremendous growth this year, with many consumers looking to car leasing options as a convenient, affordable, and safe means of travel during the pandemic.

The PHA Group was appointed after the technology team impressed LeaseLoco with its automotive and start-up credentials, as well as their profiling experience and high-level journalist contacts.

John Wilmot, CEO and founder at LeaseLoco, said: “The PHA team showed great experience in working with and growing automotive and start-up brands, and the agency’s proposal showed they had great national, motoring, technology and start-up press connections from previous work. LeaseLoco has grown a lot this year and we look forward to working with The PHA Group to take this growth even further and help more consumers secure the right leasing deal for their needs.”

Ben Cossor, Head of Technology at The PHA Group, commented: “LeaseLoco is a consumer champion and is committed to ensuring consumers get excellent value on their leasing deal by comparing some 7 million+ deals across 50 brokers and dealers from around the UK. So it’s great to be involved in spreading that message through our PR efforts. We managed to smoothly complete the entire pitch process virtually, and we look forward to successfullyworking together to keep growing the business in the same way over the coming months.”

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