Lippe Taylor, the creative communications firm that Moves Her, has announced the hiring of Tracy Naden in the new role of Consumer Practice Leader. Naden was formerly an EVP at Weber Shandwick. This hire was part of a significant investment in talent that helped bolster the firm to a record revenue year in 2017, with forecasted growth of greater than 30% going into 2018. This continues a positive trend of three years of double digit growth at the agency.
“Tracy was the final piece in a restructuring we’ve undertaken to give best-in-class talent a place to be entrepreneurial and help our clients navigate the increasingly complicated communications landscape,” said agency founder and CEO, Maureen Lippe. “When you combine the culture and people that have formed the fabric of our agency for years with the talent we’ve brought in this year, there is something really special happening that our clients are excited about.”
Naden joins Lippe Taylor as an industry veteran who brings two decades of consumer, consumer health and corporate experience. In addition to having been a senior member of agencies that were named Consumer Agency of the Year in 2016 and Healthcare Agency of the Year in 2012, Tracy has also received multiple awards for best campaign of the year and is considered an expert in marketing to women.
“What drew me to Lippe Taylor was the balance between innovation and culture, leading to excellent results for clients,” says Naden. “I’ve experienced high growth agencies before, but Lippe Taylor has managed to maintain its culture and commitment to people through all of its growth and evolution, which is really unique.”
With Tracy at the helm of the Consumer Practice, the restructuring at Lippe Taylor is now complete with a dedicated Healthcare Practice under Jennifer O’Neill and consolidation of the firm’s well-established Beauty division under Diana Sfera. The agency also introduced a new model for integrated Digital and Creative under Tina Cervera.
As part of this restructuring, one of the firm’s longtime leaders, Lori Rubinson, assumed a new position as Chief Integration Officer. In her new role, Rubinson will ensure the agency’s new capabilities build on its core strength in earned media to provide maximum value to clients. This includes overseeing the firm’s innovations and investments in influencer marketing, analytics, and Starling AI, a new artificial intelligence and computer vision-based software platform for matching influencers to brands that reports into Rubinson.
Over the past twelve months, Lippe Taylor has made a number of strategic hires with a particular emphasis on Digital and Healthcare talent including:
- Paul Dyer (President), the former President of Analytics & Insights at W2O Group
- Phil Ayoub (Chief Financial Officer), the former CFO at Chamberlain Health
- Jennifer O’Neill (Healthcare Practice Leader), who joined from inVentiv Health
- Tina Cervera (Chief Digital and Creative Officer), formerhead of Creative at Vayner Media
- Lauren McGrath (SVP Talent & Influencer Marketing), who joined from Refinery29, where she led the Influencer & Talent division
- Elisabeth Bromberg (SVP Social, Digital Strategy), who joined from L’Oreal’s Kiehls, where she was the head of global social media
- Lauren McGinnis (SVP Consumer Health) who joined from MMC
- Adriana Nova (Senior Creative Director), the former head of social media at New York Magazine
- Jay Williams (SVP Healthcare), who joined from Google Ventures’ Quartet Health
- Pauline Ma (VP, Digital Healthcare), who joined from GCI Health
These hires have helped the agency’s core team deliver for longtime clients, and bring in new wins across a variety of industries including Biotech, Medical Device, Diagnostics, and Pharmaceutical clients.