Low-Cost Colombian Airline VIVA Air and KAYAK Pick LINKS WorldGroup as AOR

by | Jul 5, 2018

LINKS Business Consulting, Marketing, and Public Relations has pivoted on its success with travel and government tourism clients to become the agency of record for VIVA Air. As the airline expands into new markets, LINKS will utilize their expertise to position the airline as leaders in their sector.

LINKS announces that it will also continue to work with KAYAK for the second year, driving the OTA’s communications in Mexico.

LINKS has earned measurable growth for government tourism boards as their partners in media, strategy, trade, and digital marketing. Since working with LINKS to target Mexico, The Israel Ministry of Tourism has seen an increase of air arrivals of 36% from 2016 to 2017.  The Cayman Islands Department of Tourism has an air arrivals increase of 31.5% from Argentina and 60.69% from Brazil from 2016 to 2017. Tourism New Zealand, who also entrusted LINKS with their communications, has experienced a 53.68% growth from Argentina, 20.67% from Brazil, and 15.03% from Chile in a direct comparison between Q1 2017 and Q1 2018.

“It is exciting to produce results for companies and governments who have committed to the Caribe and Latin American region. The global travel market is expected to reach $1.47 Trillion by 2020, and executives have realized that an investment into a region representing 10% of the world’s total travel market is an intelligent move. With 10% of the world’s population, Latin America and the Caribbean present an extraordinary opportunity for travel service providers,” said Edward Ramos De Valle, Senior Partner of LINKS.

“LINKS serves clients who want a global understanding of the markets. With on-the-ground experts in key markets, LINKS offers expertise through satellite offices and its flagship Miami location,” said Brenda Sandoval Valdes, Associate Partner of LINKS.

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