Magrino, a full-service PR & social media lifestyle agency based in New York City, today announced it is the agency of record for Hotaling & Co, Grace Farms Foods, and Pioneer Linens. The agency will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns.
Magrino has been named agency of record for Hotaling & Co.’s artisanal portfolio of world whiskies leading integrated communication efforts for the following brands: HIRSCH Selected Whiskeys and Old Potrero Rye American Whiskies; Writers’ Tears and Dingle Irish Whiskies; Arran Single Malt Scotch; and Nikka Whisky from Japan. Hotaling & Co.’s mission is to create, curate, and build artisanal brands of unmatched character and quality that consumers can champion. Established in 1993, the company is credited for bringing back copper pot distilling to gin & rye whiskey within the U.S. and in 2010 expanded beyond production in San Francisco to incorporate importing a collection of super-premium artisanal spirits from around the world. Today, Hotaling & Co. is San Francisco’s leading importer and distiller of super-premium artisanal spirits.
Grace Farms Foods is a new socially conscious Direct-To-Consumer brand hailing from New Canaan, CT, benefiting the Grace Farms Foundation. Grace Farms Foods believes that great tea, coffee, and cookies can feed a greater purpose, which is why through the sale of its organic and ethically-sourced products, the brand will support social justice initiatives. Grace Farms Foods’ exceptional offerings will be available through its website, https://gracefarms.org/.
Opened in 1912 as a hardware business, Pioneer Linens has evolved into Palm Beach’s premiere luxury linen retailer for over 100 years. The company, originally founded by Austrian immigrant Max Greenberg and later passed on to his son George, is now operated by the women in the family, Penny Murphy (granddaughter of Max Greenberg) and her two daughters Marissa and Camille Murphy own and run Pioneer Linens, which today, offers an expansive 10,000 square foot storefront in West Palm Beach, as well as a global ecommerce business. The company carries luxury linen brands such as SFERRA, Matouk, and Yves Delorme, to name a few, in addition to their own Pioneer Linens’ Signature Collection. Follow @PioneerLinens on social media for updates on the retailer’s latest offerings, as well as their website www.pioneerlinens.com.
