Bethany, Conn.-based Mason, Inc. enhanced its digital and interactive capabilities with the hiring of seasoned professionals Mark Scheets, John Boison and Cliff Huzienga. This trio of specialists will capitalize on a combined nearly two decades of search analytics and web development experience to expand campaign strategy and increase business growth for both the agency and its clients.
“Digital marketing is at the heart of what drives stakeholder engagement today,” says Mason President Fran Onofrio, APR. “Our team has the know-how to assist organizations of all sizes, map their KPIs, execute campaigns, and measure and optimize tactics to generate meaningful conversions.”
- Digital Strategy and Analytics Manager – Mark Scheets: Scheets brings extensive SEO, content and analytics experience to Mason’s digital team. He believes that effective SEO and search marketing strategies are built from the ground up and much of his success can be attributed to his commitment to understanding client goals and exploring every possible avenue for improving their campaigns. As SEO and search marketing are continually evolving, Sheets is perpetually improving his capabilities by studying the latest search trends and best practices including earning certifications in both Google Analytics and Google AdWords.
- Search Marketing Analyst – John Boison: A recent graduate of the University of Hartford, Boison possesses a blend of analytic experience and entrepreneurial spirit well beyond his years. He refined his skills in search, email and social media marketing through his role in the American Marketing Association and an internship with the Central Connecticut Chamber of Commerce. Boison is certified in Google Analytics, Google AdWords and Marketing Research using SPSS.