The Mesquite Convention and Visitors Bureau (CVB) in Mesquite, TX, received five awards at the recent Texas Association of Convention and Visitors Bureau‘s (TACVB) Annual Conference for excellence in destination marketing.
The Mesquite CVB received the People’s Choice Awards, selected by tourism industry peers, for its budget size in the categories of Advertising, Website, Mobile Site, and Video. “We had a record 116 entries this year,” said Kim Phillips, TACVB Chief Operating Officer. “The winners faced stiff competition, and these awards are well-deserved.”
Glint Advertising created a new logo identifier and brand vision for the Mesquite CVB in late 2018. After the brand strategy was approved, the agency played an integral role in ensuring it was represented correctly across all new marketing assets. Also, Glint created an advertising campaign that targeted different audience segments within multiple media outlets that resulted in a second-place award for budgets under $350,000.
“Rolling out any brand slowly over time has its challenges. But not doing so would have hurt the Mesquite CVB tourism and revenues goals for the year, and that was not something we were going to get wrong,” said Craig Lloyd, Glint President/CEO. “We are honored the Mesquite CVB trusted us to help create and push their new brand forward.”