Mower, one of the largest independent marketing, advertising and public relations agencies in the U.S., has been named media agency of record for several of the Oneida Indian Nation’s business enterprises, including the award-winning Turning Stone Resort Casino, Yellow Brick Road Casino, Point Place Casino, Maple Leaf Markets, and more. Mower will provide marketing support, including media planning and buying, for Oneida Nation Enterprises, focusing primarily on Upstate New York’s premier destination resort Turning Stone, promoting all its world-class amenities.
“Oneida Nation Enterprises is one of the driving forces that is shaping and revitalizing Upstate New York,” said Stephanie Crockett, executive vice president, managing director Mower. “This partnership gives Mower the opportunity to promote the many services and opportunities they bring to the region, and to reflect the many opportunities for people to engage with Oneida Indian Nation.”
Known and respected throughout Upstate New York, the Oneida Indian Nation’s enterprises and initiatives have become synonymous with business success. A proud economic driver for the region, the Nation’s businesses attract millions of visitors and generate hundreds of millions of tourism dollars each year. This commitment to excellence extends into the community where the Nation is an active leader—promoting innovation, forging partnerships and creating endless opportunities for other local businesses and organizations to flourish.
Mower’s strategic approach has earned the agency top industry accolades. It is a perennial winner of Hospitality Sales & Marketing Association International’s Adrian Awards for outstanding work in hospitality, travel and tourism-related marketing; Mower’s Travel & Tourism specialty lead, Mary Gendron, won the organization’s Winthrop W. Grice Lifetime Achievement Award for excellence in public relations in 2012. Mower is a four-time PR News “Top Places to Work” winner. It is also recipient of advertising and integrated marketing awards ranging from Clio, Cannes and ANA B2 awards to rankings in AdAge, PR Week and Chief Marketer 200.
The agency’s Travel & Tourism specialty has stewarded many iconic travel brands, employing public relations and social media as well as traditional and digital marketing campaigns, website development and reputation management.