Mower is listed among the top B2B Brand Engagement Agencies in the 2020 Chief Marketer 200, making this the independent marketing, advertising and public relations agency’s third consecutive appearance on the exclusive ranking of the top brand engagement and experience agencies.
Produced by Chief Marketer, which publishes content and produces events designed for Fortune 1000 marketers, the Chief Marketer 200 catalogs the best-in-class brand engagement and activation agencies in the U.S. Since its creation in 2017, the listing has aimed to shine a spotlight on the vibrant, fast-growing community of B2B agencies and to assist modern marketers in finding partners that will help them craft the types of campaigns modern consumers demand.
Considered thought leaders in their craft and representative of the best of the marketing industry, the 200 agencies selected for this year’s program were judged based on several criteria, including client testimonials, outstanding case study submissions, consistent high-caliber work, innovation and creative executions, and bold inspiring ideas that continue moving the industry forward.
Mower’s inclusion in the Chief Marketer 200 highlights the agency’s recent addition of Success Planning to its suite of strategic consulting services, as well as its presence at the annual Masters of B2B Marketing event—where the agency’s chairman and CEO, Eric Mower, was inducted into the ANA B2B Marketing Hall of Fame. Also, at the Masters of B2B event, Mower’s work for Kingspan Insulation was presented as a featured case study, while the agency’s work amplifying EyeMed’s messaging surrounding data security, which delivered a 54 percent clickthrough, and Mower’s “50 Days of Data” self-promotion social campaign, part of the agency’s 50th anniversary, were recognized for their effectiveness.
“B2B marketing has always played an important role in our agency. Over the past 50 years, some of Mower’s most memorable creative and strategic marketing campaigns have been for B2B brands,” said Mower. “Our presence on the Chief Marketer 200 listing for the third consecutive year is a testament to the superior work that is a direct result of the high level of collaboration between Mower’s many talented team members and our clients.”