Newlink named Agency of Record for battleface in the United States

by | Apr 30, 2021

Newlink, an internationally recognized consulting firm based in Miami with offices throughout Latin America and Europe, has been named the communications agency of record for battleface, a travel insurance provider offering services and benefits to travelers visiting or working internationally, including in the world’s most challenging destinations.

The global tech travel insurance provider, battleface, made headlines in December 2020 when it announced a $12-million Series A financing round led by Drive Capital. With travelers turning to insurance providers during the pandemic more than ever before, battleface gained momentum for its user-friendly platform that allows customization of insurance plans to fit every traveler’s needs. Led by a global team of travel insurance experts, battleface combines data science, technology and underwriting to create, distribute, and service specialty travel insurance products for audiences in both retail and wholesale.

“Newlink’s specialized expertise in the travel industry and deep understanding of the American traveler makes them the ideal partner for battleface. As we grow our US operation, we needed a hands-on agency with insight into what drives American travel insurance buyers, which will be key to our communication strategies,” said Sasha Gainullin, CEO of battleface.

Newlink will spearhead strategic communications efforts for the insurance tech startup, providing media relations, facilitating strategic partnerships, providing support at trade and consumer shows, content development, and overall strategic efforts to amplify battleface’s position and its unique offering in the U.S. market.

“Our Tourism area of expertise has serviced clients in every category of the industry ecosystem, and we are excited to work with a disruptor such as battleface that is ready and able to quickly adapt to the evolving global travel landscape. It is such an important time as we see the industry rebounding and travelers becoming savvier on how to protect one of their most valuable assets: time,” said Sabrina Lacle, Senior Director at Newlink.

Newlink’s extensive catalog of tourism clients includes the Riviera Nayarit CVB, La Colección Resorts, Acapulco Tourism Board, Bahia Principe Hotels & Resorts, and Tourism of the Dominican Republic. Past clients include Expedia, the Buenos Aires Tourism Board, LATAM Airlines Group, and Hotel Xcaret México, among others across the United States, Latin America, and Europe.

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