Midwest advertising/marketing firm Osborn Barr has joined the MAGNET Global Network—the Marketing & Advertising Global Network of leading independent advertising agencies. Osborn Barr (O+B), a marketing powerhouse in the area of agriculture and a champion of rural America, has offices in St. Louis and Kansas City, Missouri, and Nashville, Tennessee. A certified women-owned business, O+B is owned by partners Rhonda Ries, president, and Suzan Knese, chief operating officer.
“MAGNET is centered on expanding the knowledge and capabilities of its member agencies,” said Ries. “The agencies are really producing some outstanding work and share best practices and challenges openly. As a committed network, they truly seek out opportunities to collaborate without any competitive reservations. While we assessed joining other agency networks, we felt MAGNET was more progressive and open to sharing and engaging in the key areas in which we have an interest.”
O+B is off to a fast start with its new membership, having already discussed possible collaborations with several MAGNET agencies.
According to Ries, the Midwest is a lucrative market for agribusiness and talent. With O+B offices in the heart of the Midwest and rural America, she feels there’s a tremendous opportunity for the agency to grow. “Our Kansas City office is located within the world’s largest concentration of animal health, diagnostics and pet food sales. Our St. Louis office is located at the epicenter of agricultural tech — one of the strongest and fastest growing sectors. We believe MAGNET can help us further tap into the growth we’re seeing in our key industries,” Ries said.
Osborn Barr, celebrating its 30th anniversary this year, works to employ the brightest minds in agriculture to help brands build connections with rural audiences. The staff of 150 is comprised of marketing professionals with broad experience developing and implementing strategic communications including digital, content, public relations, social, broadcast, creative and advertising. Areas of expertise include agribusiness, B to B, education, healthcare/pharma, home/building, non-profit/social causes and travel and tourism.
The agency has won hundreds of advertising and agricultural industry awards, and serves clients in equipment and construction, agribusiness, animal health, food and nutrition, hospitality and tourism, adventure and rural lifestyle industries. Among the brands they work with are United Soybean Board, Monsanto, Farm Credit, LinkedIn, Morton Buildings, City of Sandy Springs and Dunwoody (Ga.) Convention and Visitor’s Bureau.