Overcoming Content Chaos: Storyblok and Bynder Come Together to Provide a Unified Approach to Digital Asset Management for Marketers

by | Nov 8, 2023

Survey shows that 55% of marketers manage more than 1,000 digital assets, and 48% make mistakes that cause content problems. 64% use AI to help create digital content regularly. 

New York, NY, Wednesday, November 8th 2023Storyblok, the content management system (CMS) category leader, partners with Bynder to enable businesses to bring content from the digital asset management (DAM) platform into the CMS.  

Modern businesses are overwhelmed by digital assets. Storyblok commissioned a global survey of 500 marketers, which revealed that the increased amount of assets and channels they’re supporting leads to time-consuming asset management tasks and content mistakes. 

  • Of those surveyed, 55% manage more than 1,000 digital assets in their asset manager 
  • Only 8% support just one channel with their assets—37% support 5-10 channels, and 18% support more than 10 channels 
  • 37% spend 5-10 hours on asset management each month, and 27% spend more than 10 hours each month 
  • Managing access rights is the biggest pain point of asset management (24%), followed by finding and organizing files (19%) 
  • 48% made a mistake in their asset manager that caused content problems (broken links, wrong versions of files, etc.) 
  • With the increased demand for new content, 64% use AI to help create digital content very regularly or regularly, and only 11% never use it 
  • 53% connect their asset manager to other marketing platforms, with 41% connecting it to 5-10 of them 

The integration between Storyblok and Bynder solves the complications of asset management, omnichannel support, and content governance, directly in the CMS. 

“Assets serve as the fundamental building blocks for crafting digital experiences. Our collaboration with Bynder seamlessly integrates their top-tier digital asset management solution with Storyblok, enabling businesses to effortlessly leverage their entire asset library and restore order within the realm of content chaos,” said Barry D’Arcy, VP of Partners at Storyblok. 

The Bynder integration is available for Storyblok customers with Enterprise plans. 

DAM is mission critical for brands to meet content demand, and by placing a DAM platform at the center of a connected martech and ecommerce ecosystem, content can be seamlessly delivered across a network of integrated platforms. The benefits of this approach include uniting storage locations, automating asset variations at scale for each channel and gaining insight into asset performance across an entire connected ecosystem. 

See all the survey results here.

About Storyblok 

Storyblok, the content management system (CMS) category leader, empowers both developers and marketing teams to create better content experiences across any digital channel. 

Storyblok’s headless CMS architecture enables developers to build anything, publish everywhere, and integrate with any service or technology. 

Marketing teams can create and scale content experiences independently using a visual editing interface, collaborative tools, and custom publishing workflows. Additionally, businesses can improve digital experiences everywhere with best-in-class performance, personalization, and optimized, omnichannel storytelling. 

Leading brands such as Adidas, T-Mobile, Oatly, Deliveroo, and 170,000+ other developers and marketers use Storyblok to create better content experiences that are faster, more secure, and built to scale. 

See why Storyblok was named the #1 CMS by G2 at www.storyblok.com and follow Storyblok on LinkedIn and Twitter

About Bynder  

Bynder goes far beyond managing digital assets. The digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. With powerful and intuitive solutions that embrace the way people want to work and a richly integrated ecosystem, Bynder is the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses. 

Bynder has over 500+ employees and enables more than 1.7M users across 3,700 organizations, including Spotify, Puma, Five Guys, and Icelandair. Founded in 2013, Bynder has eight offices around the globe, including the Netherlands, the United States, Spain, UK, Australia, and UAE.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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