New research by Billion Dollar Boy reveals that marketers are planning creator campaigns for brand building, with brand awareness identified as the most common campaign objective. Yet, creator marketing success is typically measured by ROI, highlighting how a...
The PHA Group Appoints David Taylor as New Head of Digital
Leading independent PR, Digital and Creative agency The PHA Group is pleased to announce the appointment of David Taylor as the agency’s new Head of Digital. David joins the business with immediate effect and will be responsible for driving the continued growth,...
Emplifi Reveals 71% of Consumers Satisfied with AI-Supported Customer Care Experiences on Social
Study uncovers consumers perception of AI and their attitudes toward AI-powered brand interactions on social media and customer care platforms New York, July 23, 2025 – Emplifi, a leading customer engagement platform, today released the “AI in Social Media in 2025:...
Australian Manufacturer Speedpanel Supercharges Sales and Customer Experience with SugarCRM
Admin Time is Reduced by Up to 50 Percent with Improved Compliance Outcomes via New Data-Driven Installation Review Process Optimisation SYDNEY – July 23, 2025 – Australian manufacturer Speedpanel, a leader in fire rated and acoustic wall systems, recently improved...
Health Corporate and Public Affairs Expert Yuko Kidoguchi Joins APCO as Director in Tokyo
TOKYO – July 23, 2025: Yuko Kidoguchi, award-winning health industry veteran with more than 25 years of experience in the pharmaceutical industry, joined APCO as a director in the firm’s Tokyo office, Seiko Indo, managing director of APCO’s Tokyo office, announced...
Moburst Grows U.S. Footprint with Strategic Acquisition of Rhythm Communications
Moburst's third acquisition in eight months strengthens its Uproar by Moburst PR division by adding strategic talent and an established client portfolio New York — July 22, 2025 — Moburst, the leading mobile-first digital marketing agency, today announces its...
Turning Influence into Impact: Rinck and Maine CDC Win Public Relations Society of America Award for Suicide Prevention Efforts
Lewiston, Maine — Rinck Advertising has been honored with a Silver Anvil Award from the Public Relations Society of America (PRSA) for Filter Out the Noise, a youth suicide prevention campaign developed with the Maine Center for Disease Control and Prevention (Maine...
Sloane & Company Accelerates Ambitious Growth Plan with Senior Hires to Lead New Capital Markets and Media, Sports, Entertainment and Technology Practices
Zack Mukewa and John Hammond join firm as principals following arrival of new CGO, Melissa Green New York, NY — Sloane & Company, a leading strategic communications firm within the Stagwell (NASDAQ: STGW) network, today announced the appointment of two senior...
Gould+Partners 2025 Trend Survey Reports Inconsistent Growth in Both Net Revenues & Profitability
New York, July 22, 2025 - The top North American PR Agencies managed to increase revenues, and almost half remained profitable, despite changing marketing forces pushing back against both growth and profitability. The Gould + Partners report was based on the annual...
Nutri-Grain Launches “Not Sorry” Campaign with Reality TV’s Most Unapologetic Stars
A social-first activation celebrates bold choices and the snack that always delivers. CHICAGO, July 21, 2025 /PRNewswire/ — Nutri-Grain® is extending its bold new energy beyond the grocery aisle and into pop culture with the launch of Not Sorry — a clever,...
Curley & Pynn Welcomes Kaitlyn Myers as Public Relations Specialist
Curley & Pynn Public Relations Management – The Strategic Firm® – has hired Kaitlyn Myers as the firm’s newest public relations specialist. A former intern and part-time public relations coordinator with Curley & Pynn, Myers officially rejoins the team in a...
French/West/Vaughan Expands Leadership Team with Five Promotions
RALEIGH, N.C. (July 21, 2025) – French/West/Vaughan (FWV), one of the nation’s most highly decorated public relations, advertising and digital media agencies, has elevated five associates to its senior leadership team. Scott Palmer has been promoted to Senior Vice...