Storyblok survey of 1,000 consumers reveals nearly one in four shoppers are actively put off purchasing a product if it is endorsed by an influencer or celebrity 57% say an influencer endorsement does not encourage them to buy a product Higher value, older customers...
PR Agency News
GBH News to Establish Equity and Justice Reporting Unit
Boston, MA – December 18, 2023 – GBH News, the fastest-growing local newsroom in the region, today announced the creation of an ambitious new multiplatform unit that will focus on racial and socioeconomic equity issues in Greater Boston and beyond. The Equity and...
Trace Minerals Names Crowe PR as Agency of Record
Leading provider of trace mineral-based supplements partners with award-winning integrated PR agency to increase brand awareness and recognition SAN DIEGO – December 18, 2023 – Crowe PR, a national public relations and digital agency, today announced its partnership...
French/West/Vaughan Recognized with Nine Honors at Ragan’s PR Daily Awards
RALEIGH, N.C. (Dec. 18, 2023) — French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, today announced it received nine honors during Ragan’s 2023 PR Daily Awards program, which recognizes the top PR,...
Sachs Media Celebrates Dual Honorees in Ragan’s 2024 “Top Women in Communications” Awards
TALLAHASSEE, Fla. — Sachs Media is proud to announce that two of its outstanding team members have been honored as “Top Women in Communications” by Ragan, a leading communications industry publication. Sachs Media Partner and Director of Research Dr. Karen Cyphers,...
Hill & Knowlton wins corporate mandate with Be the Business
DECEMBER 2023, LONDON – Hill & Knowlton, the global strategic communications leader for transformation, has won a new mandate with Be the Business, an independent charity which inspires greater productivity through business change. The mandate has been won...
Horwin Selects The Pollack Group As AOR To Support U.S. Brand Launch At CES
The open road is about to get even more exhilarating as Horwin America reimagines the iconic American ride with the U.S. launch of its SENMENTI series of EV motorcycles at CES 2024 in Las Vegas. And with collective decades of experience in the automotive, technology,...
TURNER Clients Awarded 12 HSMAI Adrian Awards in 2023
Presented By The Hospitality Sales & Marketing Association International (HSMAI), The Awards Celebrate Innovation And Ingenuity In The Travel Industry (NEW YORK CITY, NEW YORK) December 13, 2023 – TURNER, a leading travel and lifestyle communications agency, is...
GCI Health Taps Lilit Bargar to Lead Its Corporate Practice
NEW YORK, December 13, 2023 — GCI Health today announced that corporate communications veteran Lilit Bargar has joined the agency as executive vice president, corporate practice lead. She will work with pharmaceutical leaders to build their corporate brands and...
Nourishing Communities: New Academic PR Campaign Establishes Neighborhood Restaurants as Social Infrastructure
Study of a single Tokyo neighborhood reveals how local eateries serve important economic, social, and political roles in fostering social sustainability. Restaurants or commercial eateries have been an integral part of nearly every urban settlement. Several studies...