Only 69% of links generated by ChatGPT were real and correctly attributed, raising new concerns about how B2B buyers validate brands in AI-mediated discovery Boston, MA / BUSINESS WIRE / February 19, 2026 / PAN, a global, integrated, data-driven marketing and PR...
PR Agency News
Consumers Aren’t Ready to Let AI Tell Them What to Buy, New Billion Dollar Boy Research Shows
Billion Dollar Boy Group, global leaders in creator-led brand building, surveyed 6,000 consumers, creators and marketers in the US and UK to understand AI’s growing impact on advertising. A majority of marketers (61%) and creators (55%) consider AI a threat to the...
INVNT EMEA Expands Team and Client Portfolio Amid Sustained Global Growth
LONDON, 18 February 2026 - INVNT, the global live brand storytelling agency, continues its upward trajectory with significant team expansion, new client wins, and pioneering innovation work across the EMEA region. Global growth is currently at +60% YoY, with the EMEA...
Secret Atlas Appoints IMAGINE PR
IMAGINE PR has been appointed the US public relations representative for Secret Atlas, the pioneering expedition travel company known for its "Expedition Micro Cruises" to the world’s remote polar regions, including Svalbard, Greenland, Antarctica and South Georgia....
Argentum selects JPR Group Public Relations as Agency of Record
FAIRFIELD, NJ, February 18, 2026 -- JPR Group, LLC, an award-winning Public Relations, Social Media & Marketing firm, today announced the addition of Argentum to its growing client portfolio. Founded in 1990, Argentum is the leading national association...
Born and Raised Names First-Ever Chief Strategy Officer, Angus McCoubrey
PHILADELPHIA, PA – February 17, 2026 – Born and Raised, Philadelphia’s longest-running independent advertising agency, is putting strategy front and center. Angus McCoubrey has been named the first-ever Chief Strategy Officer – a newly created role that signals the...
Ruder Finn Deepens Investment in Data & Analytics with Appointment of Jeremy Guterl as SVP, Research and Analytics
Guterl joins to advance the agency’s offerings in predictive analytics, evolve its performance measurement efforts, and reinforce rf.TechLab’s continued growth NEW YORK – 2/17/2026 – Ruder Finn, one of the world’s largest independent global communications and...
German retailer PENNY and its agency Serviceplan scored the most awarded campaign of 2025 with the “Price Packs” initiative
New York/Paris – February 2026: The news comes via AdForum’s Business Creative Report, the definitive ranking of the world’s most awarded ads. Now in its 9th year, the Business Creative Report is a unique annual ranking of the world’s most awarded campaigns by...
Leading Experiential Marketing Agency TRO Appoints New Head of Client Services Ahead of Major 2026 Growth Plans
The appointment reflects a renewed focus on long‑term client value as experiential takes on a more strategic and commercially accountable role for brands. London, January 2026: TRO has appointed Balpreet Mangat as its new Head of Client Services, strengthening the...
New Research Finds Communicators are Catalysts for Workplace AI Adoption, But Change Narratives Fall Short
NEW YORK, NY — Communication leaders are catalysts for workplace adoption of generative AI, according to a new research report created by IPR and sponsored by New York Life. However, most organizations lack strategic communication frameworks and clear change...
Jeff Reczek Joins Health Care Consulting Firm TDY @ FGS Global as Partner
WASHINGTON, DC – TDY @ FGS Global, a bipartisan health care firm specializing in strategic legislative and regulatory consulting and policy development, announced today that Jeff Reczek has joined the firm as Partner. Jeff brings extensive experience from both the...
Narrative Strategies Announces Significant Expansion of New York Office, Addition of Christina Cameron and Jessica Stallone as Senior Directors
Growth of Manhattan Office, Announced in September 2025, Includes New Hires and Narrative Veterans New York, NY – Narrative Strategies announced today the continued expansion of its New York office. The firm added senior-level public affairs professionals, including...