PHG Consulting, a global leader in crafting creative marketing solutions for the travel and hospitality industries, is pleased to announce the retention of its longest-term client for a eighth consecutive one-year contract. Following a competitive review, the company was selected to continue managing international marketing efforts for the Suzhou Municipal Bureau of Culture, Radio, Television and Tourism in North America and Europe.
PHG Consulting’s destination marketing expertise and deep knowledge of the Chinese market has helped keep Suzhou top-of-mind among media, influencers, and consumers, despite China’s international travel restrictions related to the COVID-19 pandemic. The new campaign, Suzhou Heritage, will build on momentum started in 2020 by delving into traditional artforms native to Suzhou such as Kunqu Opera and Pingtan storytelling, as well as fine arts perfected in the city such as the kesi method of silk embroidery, nut carvings, and fan making. The campaign will also highlight customs that take place during special times of the year including the Lunar New Year and the Jiangnan Culture and Arts & International Tourism Festival. In addition to engaging social media content, the campaign will include four online events, sponsorship of in two in-person events held in the United States and United Kingdom, management of TravelToSuzhou.com, digital advertising, and media outreach.
“We are honored that the Suzhou Municipal Bureau of Culture, Radio, Television and Tourism continues to select PHG Consulting as its representative within the North American and European markets,” said Ken Mastrandrea, Chief Operating Officer of PHG Consulting and its parent company, Preferred Hotel Group. “It has been a pleasure to serve as the destination’s voice in these crucial feeder markets since 2014, and we look forward to creating more awareness, engagement, and success for Suzhou in year ahead.”
About PHG Consulting
A division of Preferred Hotel Group – the family-owned company that manages and operates other global travel and hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, Historic Hotels Worldwide, and Beyond Green Travel – PHG Consulting offers a vast portfolio of consulting services that brings organizations through the complete marketing process, while providing them with unparalleled access to travel trade decision makers, media, and consumers around the world. PHG Consulting specializes in crafting intelligent, integrated campaigns that drive strategic results to increase revenue and visitor awareness and connect global clients to key source markets. Visit www.PHGConsulting.com to learn more.
For more than 2,500 years, Suzhou has been known as a center of arts and culture. Intellectuals, artists, and high profile public figures have long been drawn to the city’s romantic canals and stunning classical gardens, nine of which have been designated a UNESCO World Heritage Site. Performing arts including the Kunqu Opera and Pingtan storytelling originated in Suzhou, and the city is also important to the design and fashion worlds as a center for silk making and embroidery. In addition to its arts and culture, Suzhou is home to plentiful natural areas that allow for boundless outdoor activities. Visitors seeking Suzhou’s modern side will find five-star hotels, the iconic Lake Jinji, limitless shopping, and China’s largest overwater Ferris Wheel in the upscale and contemporary SIP District. Each year, millions of tourists travel to Suzhou to experience the destination’s more than 400 attractions, ranging from pagodas and temples to historical districts and world-class museums.
Suzhou is located in the center of the Yangtze River Delta, approximately 60 miles west of Shanghai. Suzhou is easily accessible via direct air service from North America and Europe to Shanghai Pudong International Airport (PVG.) and is well connected with nearby cities including Shanghai, Hangzhou, and Nanjing by frequent high speed trains. For more information on Suzhou, visit TravelToSuzhou.com, and follow the destination on Instagram, Twitter, Facebook, and YouTube.