Award-winning Soho-based PR agency The PHA Group has been appointed by dog activity monitor and wellbeing management app, PoochPlay, to manage its communications.
PoochPlay recommends diet and activity plans tailored to your dog based on breed, health, weight, sex and age. Paired with the Activity Monitor, the App tells the user precisely how active the dog has been and provides a personalized plan to this.
The PHA Group’s Technology team has been tasked with raising awareness of the brand’s service, core values and updates, while championing pet owners across the UK.
Talia Flintoff of PoochPlay, said: “PHA’s track record in supporting companies and individuals as they grow makes them an ideal partner for us. Their approach to our brief was extremely well informed, creative and sets the tone for a very interesting campaign. We very much look forward to working with the team.”
Nick Braund, Head of Technology at The PHA Group, said: “We are delighted to be working with PoochPlay, who have created a unique and innovative way for pet owners to monitor the health and wellbeing of their dog. We’re looking forward to raising their profile in the UK and being a part of this exciting journey.”
