The Public Relations Global Network (PRGN) announced the appointment of Natacha Clarac, general director of Athenora Consulting in Brussels, Belgium, as its new Regional Vice President for the Europe, Middle East and Africa (EMEA) region. Natacha will replace Sara Pearson, Founder and Chairman of integrated communications agency Spider in London, UK, who previously served in the position. PRGN is one of the largest global networks of independent public relations and communications agencies. The appointment was made by the PRGN Executive Committee at the network’s Asia Summit Conference and Fall Meeting in Singapore, where member agency owners gathered to exchange knowledge and views on challenges and opportunities for the global communications market.
“Natacha Clarac is a powerhouse in public affairs, communications and consulting in Brussels and throughout Europe,” said PRGN President David Fuscus, who is President and CEO of Xenophon Strategies, Inc. in Washington, D.C. “She and Athenora Consulting are long standing members of the Public Relations Global Network, and we are fortunate to have her as our new Regional Vice President for Europe, the Middle East and Africa.”
A French native, Natacha Clarac is general director of Brussels-based independent public affairs consultancy Athenora Consulting, which counsels leading European companies on impacts of new policies developed by European Union institutions. Founded in 2003, Athenora Consulting calls transparency, professionalism, and a strong ethical vision as its core values and its motto is “sustainable lobbying with positive impacts”. A member of PRGN since 2007, Athenora builds strategies that help clients participate in the EU decision-making process at all levels.
“Since the beginning of our PRGN adventure, I have met bright peers across the world and experienced continuous growth of the network, while keeping its original spirit of sharing, learning and creating value,” said Natacha Clarac. “I am extremely excited and honored to promote the EMEA region. I will work with passion and commitment to generate new business perspectives and strengthen our ties, despite our wide diversity that I consider a source of incredible human wealth.”
In her new role as RVP for EMEA, Natacha will work with PRGN member agencies operating in Europe, Middle East and Africa to enhance communication, improve coordination and drive momentum on the regional level. She will assist in public relations thought leadership, global business development, and member engagement and recruitment to benefit member agencies and PRGN’s clients around the world.
A European at heart and a lobbyist in Brussels for nearly 20 years, Natacha says she chose to be a lobbyist to engage in the construction of a common space that goes beyond national realities and offers solutions of general interest. She is committed to promoting ethical and professional lobbying to build a better society thanks to mutual dialogues.
About the Public Relations Global Network
PRGN is an international network with 53 agency members in 35 countries in North & South America, Europe, The Middle East, Asia and Australasia. PRGN member agencies are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.
Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 62 locations, PRGN is one of the world’s largest international public relations networks.
Companies or organizations interested in the services of PRGN’s local agency network can visit the agency directory section of the PRGN website or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information.
Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, David Wills, Senior Vice President of Media Profile at david.wills@mediaprofile.com
