The Dallas Chapter of Public Relations Society of America announced the winners of the 2017 Pegasus Awards, which recognize the most outstanding public relations and strategic communications efforts by Dallas area public relations professionals. The 2017 event was sponsored by Ketchum.
Winners were announced in a luncheon presentation during the second annual PRSA Dallas UnSummit, which drew nearly 200 public relations and communications professionals for a full day of keynote speakers with leading industry experts.
The Best of Show awards recognize the two most outstanding entries in the Programs and Projects categories, respectively, for their creativity and effectiveness in achieving goals and objectives. The highest honors went to TrizCom Public Relations in the Marketing Communications/Associations/Government/Non-Profit division for “Heroes for Children’s Milestone Program” and to Wendy’s with Ketchum in the social media division for “Wendy’s “Nugg” Break Twitter History.”
PRSA Dallas President Melissa Flynn, APR announced the PRSA Dallas award winners, including individual awards for outstanding service. Cambria Jones received the Member of the Year Award; Katie Hill-Mudd received the President’s Award for Outstanding Service to the Chapter; and Jef Tinsley was honored with the New Member of the Year Award.
Pegasus Awards, named after the iconic red Pegasus in downtown Dallas, serve as a symbol of public relations excellence in Dallas and North Texas. Awards were given in six categories of the Programs division, represented by multi-faceted campaigns that used several strategies and tactics to reach an objective. The winners were:
Community Relations
- Pegasus Award: TrizCom Public Relations
- Award of Honor: Open Channels Group with 1820 Productions
Events and Observances
- Pegasus Award: 7-Eleven with Ketchum
- Award of Honor: TruePoint Communications
Internal Communications
- Pegasus Award: Enlink Midstream
- Award of Honor: Dean Foods Company
Marketing Communications, Associations, Government or Non-profit
- Pegasus Award: TrizCom Public Relations
- Award of Honor: Idea Grove
Marketing Communications, Business-to-Business
- Pegasus Award: Idea Grove
- Award of Honor: Edelman
Marketing Communications, Consumer
- Pegasus Award: KFC with Edelman
- Award of Honor: Moroch and Visionworks
Digital Campaign
- Pegasus Award: TGI Fridays and Zeno Group
- Award of Honor: Qmobius, Inc.
Risky Business
- Pegasus Award: Visit Dallas
- Award of Honor: Frito-Lay North America
Winners were also announced in seven categories of the Projects division, which included entries representing a single tactic developed as part of a comprehensive campaign, including:
Media Relations, Associations, Government or Non-Profit
- Pegasus Award: Hill+Knowlton Strategies
- Award of Honor: N/A
Media Relations, Consumer
- Pegasus Award: Pierpont Communications
- Award of Honor: TGI Fridays
Media Relations, B2B
- Pegasus Award: Three Box Strategic Communications
- Award of Honor: Hill+Knowlton Strategies
Social Media
- Pegasus Award: Wendy’s with Ketchum
- Award of Honor: N/A
Annual Report
- Pegasus Award: InfraREIT, Inc.
Newsletter/Magazine
- Pegasus Award: Allstate Insurance Company
- Award of Honor: N/A
Website
- Pegasus Award: Idea Grove
- Award of Honor: N/A
Video
- Pegasus Award: Wendy’s with Ketchum
- Award of Honor: Dallas Symphony
Wildcard
- Pegasus Award: Three Box Strategic Communications
- Award of Honor: N/A
