Rachel Harrison Communications (RHC) announces new clients: CANTEEN Spirits, CANTEEN, and CANTINA. CANTEEN Spirits is an assortment of ready-to-drink canned cocktails founded by spirits industry leader, Brandon Cason. Crafted from premium spirits, the portfolio comprises CANTEEN, a vodka-based canned cocktail and CANTINA, a tequila-based canned cocktail made with premium blue weber agave.
CX appeal: Consumers want brand relationships with benefits—when it comes to brands’ mobile apps, they want to feel the love
Consumers are taking their brand relationships to a whole new level—new research from mobile app experience company Airship finds they’re willing to share their personal details with their favorite brands, but first they want to be wooed. So what are they looking for...
