Reprise Appoints Renee Marquardt as General Manager

by | Jul 23, 2018

Reprise, a full-service global performance media marketing unit of IPG Mediabrands, has announced the appointment of Renee Marquardt as General Manager, U.S.

This newly created role becomes official after Reprise’s recent relaunch, which united sister agencies Society and Ansible under the Reprise banner to offer a full suite of digital media services. In this position, Marquardt oversees Reprise’s core agency operations across its U.S. offices in New York, Los Angeles, San Francisco, Chicago and Detroit. Marquardt reports directly to Robert Bernstein, Managing Director, EVP, Reprise U.S.

A seasoned executive with over 25 years’ direct marketing experience, Marquardt joined Reprise from digital marketing and advertising agency Didit, where she was Chief Operating Officer. In this position, she built out the company’s client service team and was instrumental in onboarding and integrating acquired agencies. Prior to Didit, Marquardt held client service roles at Rapp Collins Worldwide and Wunderman Cato Johnson, and is also a Six Sigma BlackBelt.

“Renee is an experienced digital leader with a proven track record of success managing client relationships and teams,” said Robert Bernstein, Managing Director, EVP, Reprise U.S. “She has brought to Reprise exceptional management skills and forward-thinking. As we enter this exciting new era for Reprise, no one is better placed to further drive our digital-led approach in market and deliver meaningful brand interactions on behalf of our clients.”

“The new Reprise is innovative, bold and dynamic and I was impressed by its vision of a unified approach to digital across owned, earned, paid and shared media underpinned by strong strategic framework,” said Marquardt. “It’s an exciting time to be joining the agency and I look forward to further growing Reprise as a digital leader throughout the U.S.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


ICYMI: Bulldog’s most popular posts in June

ICYMI: Bulldog’s most popular posts in June

Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...

Smart strategic tips for building a strong online brand presence

Smart strategic tips for building a strong online brand presence

In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the...