Scout Lab, a creative communications agency specializing in human and planetary health, has been named communication Agency of Record for Annabella, an Israeli-based femtech brand that launched a first-of-its-kind breast pump in the US in January 2024.
With Annabella, Scout Lab continues its expansion into the women’s health space with other clients including Hey Jane, Oova, The Abortion Coalition for Telemedicine and more.
“We’re excited to partner with Annabella, a breast pump that’s been proven to be 50% more effective than leading pumps,” said Kaitlyn Barclay, co-founder and CEO of Scout Lab. “This isn’t just another femtech product, this is a seismic shift in how we approach innovation in women’s health, and the value of a mother’s time.”
The partnership comes after Scout Lab led communications for the US launch of the Annabella breast pump and announcement of the close of its $8.5M seed funding round. Scout Lab landed features in Glamour, Axios, The Strategist, The Cut and more, for a total UVM of over 319M. As the communications AOR, Scout Lab continues to lead communications and thought leadership efforts for the brand as they expand their product line.
