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Solmar Hotels & Resorts Appoints Newlink as Agency of Record 

by | Dec 21, 2017

Newlink, an internationally recognized consulting firm, announced it has been appointed as Agency of Record for Solmar Hotels & Resorts in Cabo San Lucas. The Tourism Practice at Newlink will be responsible for promoting travel to the brand’s seven resorts, providing strategic counsel as well as executing an integrated communications program in the United States, Canada and Mexico beginning in January 2018. Additionally, Newlink will spearhead the launch of Solmar’s new Greg Norman golf course and luxury residences.

“Newlink has ample experience handling communications for numerous resorts and hotels, and has distinguished itself for executing successful tourism campaigns around the world,” said Teresa Villarreal, Senior Vice President of Newlink’s tourism area of expertise. “With a strong stake in the Los Cabos market, Solmar offers the complete package of resorts and residences that cater to a variety of audiences.”

Aside from promoting its already-existing collection of five resorts including Grand Solmar Land’s End Resort & Spa, Playa Grande Resort & Grand Spa, The Ridge at Playa Grande, Solmar Resort and Quinta del Sol by Solmar, Newlink will also champion public relations strategies for the newest luxury additions opening later this month, Grand Solmar at Rancho San Lucas Golf & Spa and Grand Solmar The Residences at Rancho San Lucas, both part of Rancho San Lucas, an 834-acre oceanfront real estate and resort development.

“We’re excited to begin this journey with such a reputable firm,” said Ricardo Orozco, Vice President of Operations for Solmar Hotels & Resorts. “Newlink’s extensive consulting experience in the tourism industry has positioned them as leaders in the field and we’re confident they will propel Solmar Hotels & Resorts into the forefront of our key audiences,” he added.

The Tourism area of expertise at Newlink is one of the fastest growing departments of the company. The team services a full gamut of clients in the category, ranging from destinations and hotels to airlines, online travel agencies and more. Newlink’s repertoire of tourism clients includes Buenos Aires, Expedia, LATAM Airlines Group and Acapulco.

Solmar Hotels & Resorts in Cabo San Lucas offers guests a five-star experience complemented by the unparalleled treatment of its dedicated staff; a characteristic that also describes Newlink’s commitment to its new tenure with the Mexican hotelier.

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