Finsbury Glover Hering, the global strategic communications advisory firm, announced Sophie Scott will join the firm as a partner where she will focus on growing the firm’s global technology practice.
Sophie brings over 20 years’ experience in technology PR and marketing. In her previous role as Global Managing Director, Technology & Senior Partner at FleishmanHillard, Sophie ran the company’s global technology practice. She was responsible for driving FleishmanHillard’s global approach to growth in the technology sector and for making it one of the most successful tech practices in the industry. Her role focused on client service, new client acquisition, talent development and marketing.
Prior to this role, Sophie held a number of different positions at FleishmanHillard. During her tenure, she delivered award-winning global PR and marketing campaigns for major international technology companies and was part of the UK leadership team that successfully merged FleishmanHillard and Fishburn in 2015.
Faeth Birch, CEO UK and International at Finsbury Glover Hering said: “The technology sector is an ever increasing and important part of the global business landscape and will be a strategic growth driver for Finsbury Glover Hering. We are very pleased that Sophie has joined to help accelerate our growth by bringing together the incredible talent and expertise across our global consultancy to create a leading force in technology sector communications. With her addition, we further enhance Finsbury Glover Hering’s unique strengths in advising tech companies engaging with consumer, corporate and political stakeholders.”
Sophie Scott, Partner at Finsbury Glover Hering, said: “The global tech sector is experiencing exponential growth, while also starting to face existential reputational challenges that will impact its licence to operate over the coming years. By bringing together the expertise of the global Finsbury Glover Hering teams, and using the deep tech sector expertise that already exists within the merged firm, there is enormous potential for us to help tech sector clients use communications to deliver not just for their shareholders, but also for their wider stakeholder communities all around the world.”
