New York tech agency SourceCode Communications announced the hiring of PR veteran Sara Ajemian to lead the ad and martech practice, while continuing to drive business impact with two new client engagements: FocusVision and SOCi.

FocusVision is a full-suite research-technology solutions provider and SOCi is a leading social media management solution for multi-location enterprises. For both businesses, Ajemian and the SourceCode team will focus on redefining the messaging platforms, organizing the communications strategy and building creative campaigns that drive customer awareness and understanding; and ultimately, business growth.

FocusVision Lead Research Strategist Zoe Dowling stated: “FocusVision rebranded after completing multiple acquisitions. We needed a partner that understood this unique challenge, believed in our business and intuitively knew how to be effective in the research space. SourceCode clearly demonstrated this and, in just a few short weeks, has helped us professionalize the way we think about communications and is well on the way to helping us build the right strategy and messaging architecture.

Monica Ho, CMO at SOCi remarked: “We selected SourceCode because of the firm’s depth of experience in our sector and the way they built a thoughtful plan to attack our unique challenges. We’re seeing great traction, planning and ability to think strategically and react effectively to the news agenda.”

SourceCode Communications Managing Partner, Greg Mondshein stated: “We’re so excited to be working with both organizations—they are pioneers in their space and run by some truly exceptional executives. With these two additions, the advertising and marketing technology space now makes up 40% of our client portfolio and thus an integral part of our business.”

Ajemian joins SourceCode from DiGennaro Communications where for nearly four years she managed a team of communications strategists across a broad B2B portfolio of global marketing service providers, adtech startups, creative and media agencies, and other data-driven digital companies. She was a critical member of the independent agency’s Leadership Team and supported a number of internal initiatives throughout her tenure, including recruitment, employee training and new business. Ajemian has previously held a number of in-house roles, driving communication strategy and initiatives for CMP.LY, Kinetic, R/GA, the American Foundation for the Blind and Little Diversified Architectural Consulting.

Explaining her decision to join SourceCode, Ajemian said: “I am passionate about how companies are using data to impact and define the future of business and SourceCode has found a niche partnering with clients who sit at the core of this space. I’m thrilled to join the team and continue to support the momentum the firm has experienced in such a short amount of time.”

Added Mondshein: “We pride ourselves on providing exceptional service and the only way that happens is to continue building a team of brilliant PR professionals that have the experience to think and execute strategically for our clients. Needless to say, we couldn’t be happier welcoming Sara to the family.”

Since launching in early September 2017, its focus on strategy, insights and creative narrative development has won the SourceCode team more than 13 clients as well as key industry accolades. Mondshein was named Co-Chair of the PR Council Next Board. The agency was recently named a top NYC tech agency by the Observer and a 2018 New Agency of the Year Finalist by Holmes Report and also won an In2Sabre Award this past February.

Richard Carufel

Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders.

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